定 價:¥46.00
作 者: | 張梅,吳月珍,曹廣濤,張小英,馮偉婷 |
出版社: | 中國人民大學(xué)出版社 |
叢編項: | |
標(biāo) 簽: | 暫缺 |
ISBN: | 9787300315799 | 出版時間: | 2023-04-01 | 包裝: | 平裝-膠訂 |
開本: | 16開 | 頁數(shù): | 字?jǐn)?shù): |
模塊一 跨境電商發(fā)展及平臺介紹
Module 1 Introduction to Cross-border E-commerce Development and Platforms
Unit 1 跨境電商發(fā)展概述
Overview of Cross-border E-commerce Development
Passage 1 Introduction to Cross-border E-commerce 3
Passage 2 Cross-border E-commerce Development 9
Passage 3 The Belt and Road Initiative Boosts China’s E-commerce 14
Unit 2 主要跨境電商平臺介紹
Introduction to Main Cross-border E-commerce Platforms
Passage 1 Amazon 22
Passage 2 AliExpress 28
Passage 3 Independent Station:SHEIN 31
模塊二 售前準(zhǔn)備
Module 2 Pre-sale Preparation
Unit 3 跨境電商支付
Payment for Cross-border E-commerce
Passage 1 Overview of Online Payments for E-commerce Businesses 41
Passage 2 E-commerce Payment Methods 47
Unit 4 選品
Product Selection
Passage 1 Product Selecting Skills on Platforms 54
Passage 2 How to Find a Profitable, In-demand Product to Sell 62
Unit 5 跨境電商物流
Cross-border E-commerce Logistics
Passage 1 Modes and Characteristics of China’s Cross-border
E-commerce Logistics 77
Passage 2 What Factors Should You Consider When
Scaling Fulfillment? 87
Passage 3 Amazon’s Delivery Challenges 92
模塊三 在線銷售及營銷
Module 3 Online Sales and Marketing
Unit 6 產(chǎn)品標(biāo)題及產(chǎn)品描述
Product Title and Product Description
Passage 1 Title Description 101
Passage 2 Product Description 107
Unit 7 線上營銷策略
Online Marketing Strategies
Passage 1 Amazon Marketing Strategies to Boost Sales 120
Passage 2 Ways to Increase Website Traffic 127
Unit 8 客戶服務(wù)
Customer Service
Passage 1 The 8 Time-tested Principles of Great Customer Service 141
Passage 2 Drive More E-commerce Sales with Live Chat Without
Being Trapped 150
Passage 3 44 Best “Thank You for Your Purchase” Messages 155
模塊四 跨境電商平臺模擬實訓(xùn)
Module 4 Cross-border E-commerce Platform Training
Unit 9 亞馬遜平臺實訓(xùn)
Amazon Training
任務(wù)一 亞馬遜賬號注冊 164
任務(wù)二 亞馬遜商品上架 172
任務(wù)三 亞馬遜物流 189
任務(wù)四 亞馬遜站內(nèi)營銷推廣 195
任務(wù)五 平臺數(shù)據(jù)分析 210
Unit 10 速賣通實訓(xùn)
AliExpress Training
任務(wù)一 速賣通賬號注冊 219
任務(wù)二 速賣通商品上架 221
任務(wù)三 速賣通單品折扣設(shè)置 226
任務(wù)四 馬幫ERP商品上架 228
Unit 11 eBay實訓(xùn)
eBay Training
任務(wù)一 產(chǎn)品調(diào)研 235
任務(wù)二 產(chǎn)品刊登 237
任務(wù)三 銷售推廣 242
任務(wù)四 eBay糾紛處理 244
Unit 12 阿里巴巴國際站實訓(xùn)
Alibaba Training
任務(wù)一 市場調(diào)研和選品 255
任務(wù)二 產(chǎn)品詳情頁打造 261
任務(wù)三 營銷推廣 267
附錄
Appendix 277