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內(nèi)容簡介

　　教材按照高等職業(yè)教育"以服務(wù)為宗旨，以就業(yè)為導(dǎo)向”的培養(yǎng)目標(biāo)，通過對電子商務(wù)支付與安全的基本概念、基本理論的介紹，以及經(jīng)典案例的解讀，全面系統(tǒng)地闡述了支付和安全在電子商務(wù)領(lǐng)域中的應(yīng)用。本教材內(nèi)容共分9個模塊，以電子交易與支付為核心，敘述了電子支付工具、網(wǎng)上金融的知識及應(yīng)用；從電子商務(wù)系統(tǒng)的安全角度出發(fā)，詳細(xì)敘述了技術(shù)層面的網(wǎng)絡(luò)安全技術(shù)、安全協(xié)議與認(rèn)證的內(nèi)容，并介紹了電子商務(wù)支付的法律保障。本教材采取模塊和任務(wù)相結(jié)合的編寫體例，以每個單元開篇的情景案例對任務(wù)進(jìn)行描述，在任務(wù)思考中提出問題，在任務(wù)分析中簡要解析解決方法和思路，通過相關(guān)知識闡述理論知識，最后由課堂討論、案例分析、實(shí)務(wù)訓(xùn)練和課后拓展等組成實(shí)踐訓(xùn)練來檢驗學(xué)習(xí)效果和提高學(xué)生的動手能力。本教材既可作為應(yīng)用本科、高職高專、成人高校電子商務(wù)、信息管理、工商管理等專業(yè)的教材，又可作為其他從事電子商務(wù)活動、網(wǎng)絡(luò)金融等技術(shù)人員的參考用書。

作者簡介

　　臧良運(yùn)，教授，理學(xué)士、管理學(xué)碩士。一直從事電子商務(wù)、市場營銷等專業(yè)的教學(xué)工作。主編教材有《電子商務(wù)支付與安全》（國家規(guī)劃教材）、《電子商務(wù)網(wǎng)站建設(shè)》等12部教材。發(fā)表國家、省級學(xué)術(shù)論文20余篇。主持完成國家、省、市多項科研課題。

圖書目錄

模塊一電子商務(wù)支付與安全概述··········································································.1
第一單元電子商務(wù)支付················································································.2
一、網(wǎng)上支付的產(chǎn)生和發(fā)展·······································································.3
二、電子商務(wù)支付面臨的問題····································································.5
三、網(wǎng)上支付的運(yùn)行環(huán)境··········································································.6
四、網(wǎng)上支付流程···················································································.6
第二單元電子商務(wù)安全················································································.9
一、電子商務(wù)面臨的安全威脅····································································10
二、電子商務(wù)安全要素·············································································12
三、電子商務(wù)安全技術(shù)·············································································13
四、電子商務(wù)安全體系結(jié)構(gòu)·······································································15
五、電子商務(wù)安全法律要素·······································································16
第三單元安全電子商務(wù)支付··········································································18
一、電子商務(wù)支付的安全問題····································································19
二、安全電子商務(wù)支付的途徑····································································21
三、安全電子商務(wù)支付的意義····································································22
知識小結(jié)·····································································································23
練習(xí)測試·····································································································24
模塊二電子商務(wù)支付系統(tǒng)···················································································25
第一單元電子商務(wù)支付系統(tǒng)概述····································································26
一、電子商務(wù)支付系統(tǒng)的構(gòu)成····································································28
二、電子商務(wù)支付系統(tǒng)的功能····································································29
三、電子商務(wù)支付系統(tǒng)的安全要求······························································30
四、電子商務(wù)支付手段·············································································31
第二單元電子商務(wù)支付系統(tǒng)應(yīng)用····································································33
一、ATM 系統(tǒng)························································································34
二、POS 系統(tǒng)·························································································36
三、電子匯兌系統(tǒng)···················································································38
四、網(wǎng)上支付系統(tǒng)···················································································39
第三單元第三方電子商務(wù)支付系統(tǒng)與移動支付·················································41
一、銀聯(lián)在線支付平臺·············································································42
二、支付寶····························································································43
三、首信易支付······················································································44
四、網(wǎng)銀在線·························································································45
五、PayPal·····························································································45
六、快錢·······························································································45
七、財付通····························································································45
八、易寶支付·························································································46
九、移動支付·························································································46
知識小結(jié)·····································································································48
練習(xí)測試·····································································································48
模塊三電子商務(wù)支付工具···················································································50
第一單元電子貨幣······················································································51