戰(zhàn)略視野下中國國家形象的塑造

前 言 ···················································································001
部分 國家形象戰(zhàn)略理論
章 國家形象戰(zhàn)略的界定 ·····················································027
第二章 國家形象戰(zhàn)略環(huán)境和資源 ···············································039
第三章 國家形象戰(zhàn)略目標和定位 ···············································056
第四章 國家形象戰(zhàn)略的實施：塑造 ············································071
第五章 國家形象戰(zhàn)略的實施：管理 ············································097
第二部分 大國國家形象塑造的歷史經驗
第六章 二戰(zhàn)后美國國家形象的塑造 ············································121
第七章 二戰(zhàn)后德國國家形象塑造的歷程與經驗 ·····························134
第八章 冷戰(zhàn)后俄羅斯國家形象塑造的歷程與經驗 ··························145
第九章 當代中國國家形象塑造的歷程與經驗 ································159
第三部分 中國國家形象塑造的戰(zhàn)略設想
第十章 中國國家形象現(xiàn)狀 ························································179
第十一章 中國國家形象塑造的國際環(huán)境 ······································204
第十二章 中國國家形象塑造的戰(zhàn)略資源 ······································217
第十三章 中國國家形象塑造的戰(zhàn)略目標與定位 ·····························237
第十四章 中國國家形象戰(zhàn)略實施的路徑 ······································252
結 語 ···················································································269
圖表附錄 ················································································274
參考文獻 ················································································276
后 記 ···················································································300