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外貿(mào)英語(yǔ)函電(第四版)

外貿(mào)英語(yǔ)函電(第四版)

定 價(jià):¥36.00

作 者: 徐美榮,連曉麗
出版社: 對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)出版社
叢編項(xiàng):
標(biāo) 簽: 暫缺

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ISBN: 9787566320971 出版時(shí)間: 2019-10-01 包裝:
開(kāi)本: 16開(kāi) 頁(yè)數(shù): 232 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  教材的建設(shè)是基于教學(xué)實(shí)踐基礎(chǔ)上的不斷深化和不斷完善的過(guò)程。一本好的教材應(yīng)該是從編寫(xiě)、使用到修訂完善這樣一個(gè)周而復(fù)始的循環(huán)往復(fù)、持續(xù)推進(jìn)的過(guò)程。《外貿(mào)英語(yǔ)函電(第四版)》詳盡介紹當(dāng)今外貿(mào)英語(yǔ)函電的新知識(shí)和流行趨勢(shì),從交際原則出發(fā),強(qiáng)調(diào)寫(xiě)作過(guò)程中讀者的心理接受過(guò)程,突出外貿(mào)函電寫(xiě)作特點(diǎn)——簡(jiǎn)明完整、清楚正確禮貌并能為廣大讀者找到快速進(jìn)行商務(wù)書(shū)面溝通的竅門(mén)。本版教材保留和發(fā)揚(yáng)了前三版本中的特色:在學(xué)習(xí)寫(xiě)作的同時(shí)注重培養(yǎng)學(xué)生的分析創(chuàng)造能力和解決問(wèn)題的能力,啟發(fā)學(xué)生思考而不是簡(jiǎn)單的模仿。因此第四版在內(nèi)容安排上,除了每個(gè)單元設(shè)置了學(xué)習(xí)任務(wù)、寫(xiě)作技巧、關(guān)鍵詞語(yǔ)、范文分析、難點(diǎn)注釋、常用句型、技能訓(xùn)練與練習(xí),還增設(shè)了兩項(xiàng):一是針對(duì)外貿(mào)函電中介詞常用搭配及其活躍的特點(diǎn),系統(tǒng)梳理函電中常用介詞的用法;二是增設(shè)了Skill Drilling模塊——通過(guò)模擬的“技能訓(xùn)練”或“案例分析討論”讓學(xué)生在做中學(xué)從而對(duì)商務(wù)書(shū)信的寫(xiě)作得到有效的鞏固提高。

作者簡(jiǎn)介

暫缺《外貿(mào)英語(yǔ)函電(第四版)》作者簡(jiǎn)介

圖書(shū)目錄

Chapter One Written Communication-An Overview
1.Parts of a Business Letter
2.Format of a Business Letter
3.Envelope Addressing
4.The Basic Principles of Business Letter-writing
5.Structuring Communications
6.E-mails
Skill Training & Exercises
Chapter Two Establishment of Business Relations
Sample Letters
Letter 1 Self-introduction
Letter 2 Transferring business relations
Letter 3 Request for establishment of business relations
Letter 4 The first touch
Letter 5 Credit inquiry
Letter 6 Favorable reply from the bank
Letter 7 Unfavorable reply from the bank
Preposition
Useful Sentences on Establishing Business Relations
Skill Training & Exercises
Chapter Three Inquiries and Replies
Sample Letters
Letter 1 Requesting for price lists and samples
Letter 2 The first inquiry
Letter 3 General inquiry
Letter 4 Specific inquiry
Letter 5 Tabulated inquiry
Preposition
Useful Sentences on Inquiries and Relations
Skill Training & Exercises
Chapter Four Making Quotations and Offers
Sample Letters
Letter 1 A reply to the generalinquiry
Letter 2 A reply to the specific inquiry (making a firm offer)
Letter 3 Asking for pro forma invoice
Letter 4 A tabulated quotation
Letter 5 Making free offers
Preposition
Useful Sentences on Making Quotations and Offers
Skill Training & Exercises
Chapter Five Making Counteroffers and Declining Orders
Sample Letters
Letter 1 Making a counteroffer
Letter 2 A reply to the counteroffer
Letter 3 Acceptance of a counteroffer
Letter 4 Declining the counteroffer
Letter 5 Declining orders
Letter 6 Declining a duplicate order
Preposition
Useful Sentences on Making Counteroffers and Declining Orders
Skill Training & Exercises
Chapter Six Acceptance and Orders
Sample Letters
Letter 1 Accepting the offer and placing an order
Letter 2 Acknowledgement of an order
Letter 3 Placing a repeat order (a tabulated repeat order)
Letter 4 Sending a S/C with counter-signature
Letter 5 Confirming an order
Preposition
Useful Sentences on Acceptance and Orders
Skill Training & Exercises
……
Chapter Seven Terms of Payment
Chapter Eight Letter of Credit
Chapter Nine Packing and Shipment
Chapter Ten Insurance
Chapter Eleven Complaints and Claims
Chapter Twelve Agency
Appendix 1 Contract
Appendix 2 SWIFT
Appendix 3 Invoice and Certificate
Appendix 4 Maritime Port
Appendix 5 Airport(Airdrome)
Appendix 6 Useful Phrases and Expressions
參考文獻(xiàn)

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