本書正是從分析馬云異于常人的企業(yè)運營智慧和理念出發(fā)，用清晰的案例和深刻的分析，展現(xiàn)其以顛覆完成的獨到智慧。Ma called himself an internet illiterate， but he founded his Alibaba empire and revolutionized China’s internet ecology; He is a passionate orator， a trailblazor and a tireless preacher. He claimed that in Alibaba customers and employers were always put before stockholders， but all the stockholders were still in full support of him. How did he achieve his unorthodox innovation and transcendency？
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