注冊(cè) | 登錄讀書好,好讀書,讀好書!
讀書網(wǎng)-DuShu.com
當(dāng)前位置: 首頁(yè)出版圖書教育/教材/教輔考試經(jīng)濟(jì)管理類考試2017-2018銀行從業(yè)資格考試教材個(gè)人理財(cái)講義真題預(yù)測(cè)全攻略

2017-2018銀行從業(yè)資格考試教材個(gè)人理財(cái)講義真題預(yù)測(cè)全攻略

2017-2018銀行從業(yè)資格考試教材個(gè)人理財(cái)講義真題預(yù)測(cè)全攻略

定 價(jià):¥39.00

作 者: 銀行業(yè)從業(yè)人員資格認(rèn)證考試教材編寫組
出版社: 清華大學(xué)出版社
叢編項(xiàng):
標(biāo) 簽: 財(cái)稅外貿(mào)保險(xiǎn)類考試 考試 銀行業(yè)從業(yè)人員資格認(rèn)證考試

購(gòu)買這本書可以去


ISBN: 9787302464532 出版時(shí)間: 2017-03-01 包裝: 平裝-膠訂
開本: 32開 頁(yè)數(shù): 208 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  本書是銀行業(yè)專業(yè)人員職業(yè)資格考試“個(gè)人理財(cái)”科目的輔導(dǎo)教材,是為中國(guó)銀行業(yè)從業(yè)人員而設(shè)計(jì),內(nèi)容緊扣考試大綱,基本覆蓋了銀行業(yè)從業(yè)人員應(yīng)知應(yīng)會(huì)的知識(shí)、技能、法律法規(guī)和職業(yè)操守。本書突出國(guó)內(nèi)銀行業(yè)實(shí)踐,兼顧國(guó)際銀行業(yè)發(fā)展?fàn)顩r和趨勢(shì),緊扣考試大綱。堅(jiān)持理論與實(shí)踐相結(jié)合,以實(shí)踐為主;知識(shí)與技能相結(jié)合,以技能為主的原則。內(nèi)容包括個(gè)人理財(cái)概述、個(gè)人理財(cái)業(yè)務(wù)相關(guān)法律法規(guī)、理財(cái)投資市場(chǎng)概述、理財(cái)產(chǎn)品概述、客戶分類與需求分析、理財(cái)規(guī)劃計(jì)算工具與方法、理財(cái)師的工作流程和方法七大部分。

作者簡(jiǎn)介

  杜友麗,東北財(cái)經(jīng)大學(xué)會(huì)計(jì)學(xué)碩士,高級(jí)會(huì)計(jì)師,國(guó)際注冊(cè)內(nèi)容審計(jì)師,金融理財(cái)師。現(xiàn)就職于大連理工大學(xué),兼任大連市政府采購(gòu)評(píng)審專家、大連理工大學(xué)招標(biāo)評(píng)審專家?!久襟w評(píng)論】評(píng)論【目錄】第1章個(gè)人理財(cái)概述第1節(jié)個(gè)人理財(cái)相關(guān)定義·····················1考點(diǎn)1 個(gè)人理財(cái)相關(guān)定義···················1考點(diǎn)2 個(gè)人理財(cái)業(yè)務(wù)相關(guān)主體···········2考點(diǎn)3 銀行個(gè)人理財(cái)業(yè)務(wù)分類···········3第2節(jié)個(gè)人理財(cái)業(yè)務(wù)的發(fā)展及原因·······5考點(diǎn)1 個(gè)人理財(cái)業(yè)務(wù)的發(fā)展···············5考點(diǎn)2 國(guó)內(nèi)個(gè)人理財(cái)業(yè)務(wù)迅速發(fā)展的原因······················5第3節(jié)理財(cái)師的執(zhí)業(yè)資格和要求··········7考點(diǎn)1 理財(cái)師隊(duì)伍狀況·······················7考點(diǎn)2 理財(cái)師的職業(yè)特征·················10考點(diǎn)3 理財(cái)師的執(zhí)業(yè)資格·················11本章考點(diǎn)自測(cè)·······································17第2章個(gè)人理財(cái)業(yè)務(wù)相關(guān)法律法規(guī)第1節(jié)理財(cái)師的法律法規(guī)基礎(chǔ)知識(shí)·····22考點(diǎn)1 法律知識(shí)的重要性·················22考點(diǎn)2 中國(guó)的法律體系·····················22考點(diǎn)3 民事法律關(guān)系介紹·················23考點(diǎn)4 合同法律關(guān)系·························26第2節(jié)理財(cái)規(guī)劃中的法律法規(guī)············29考點(diǎn)1 物權(quán)法·····································29考點(diǎn)2 婚姻法·····································33考點(diǎn)3 個(gè)人獨(dú)資企業(yè)法和合伙企業(yè)法···34目錄VIII 個(gè)人理財(cái)講義·真題·預(yù)測(cè)全攻略第3節(jié)理財(cái)產(chǎn)品及銷售相關(guān)法律法規(guī)······· 37考點(diǎn)1 商業(yè)銀行理財(cái)產(chǎn)品涉及的重要法律法規(guī)·············37考點(diǎn)2 基金代銷業(yè)務(wù)涉及的法律法規(guī)···41考點(diǎn)3 保險(xiǎn)代理業(yè)務(wù)涉及的相關(guān)法律法規(guī)····················45考點(diǎn)4 銀信理財(cái)業(yè)務(wù)涉及的法律法規(guī)···47考點(diǎn)5 黃金期貨交易業(yè)務(wù)涉及的法律法規(guī)····················48考點(diǎn)6 個(gè)人外匯管理涉及的法律法規(guī)···49本章考點(diǎn)自測(cè)······································· 53第3章理財(cái)投資市場(chǎng)概述第1節(jié)金融市場(chǎng)概述 ·························· 65考點(diǎn)1 金融市場(chǎng)的概念·····················65考點(diǎn)2 金融市場(chǎng)的特點(diǎn)·····················66考點(diǎn)3 金融市場(chǎng)的構(gòu)成要素·············66考點(diǎn)4 金融市場(chǎng)功能·························70第2節(jié)金融市場(chǎng)分類 ·························· 71考點(diǎn)1 有形市場(chǎng)和無(wú)形市場(chǎng)·············71考點(diǎn)2 發(fā)行市場(chǎng)和流通市場(chǎng)·············71考點(diǎn)3 貨幣市場(chǎng)和資本市場(chǎng)·············72考點(diǎn)4 直接融資市場(chǎng)和間接融資市場(chǎng)···73第3節(jié)理財(cái)投資市場(chǎng)介紹··················· 75考點(diǎn)1 貨幣市場(chǎng)介紹·························75考點(diǎn)2 債券市場(chǎng)介紹·························77考點(diǎn)3 股票市場(chǎng)介紹·························80考點(diǎn)4 金融衍生品市場(chǎng)介紹·············83考點(diǎn)5 外匯市場(chǎng)介紹·························86考點(diǎn)6 保險(xiǎn)市場(chǎng)介紹·························88考點(diǎn)7 貴金屬市場(chǎng)及其他投資市場(chǎng)介紹························92本章考點(diǎn)自測(cè)······································· 96第4章理財(cái)產(chǎn)品概述第1節(jié)銀行理財(cái)產(chǎn)品 ························ 107考點(diǎn)1 銀行理財(cái)產(chǎn)品概述···············107考點(diǎn)2 銀行理財(cái)產(chǎn)品分類及特點(diǎn)···108目錄IX考點(diǎn)3 銀行理財(cái)產(chǎn)品風(fēng)險(xiǎn)及法律約束··························· 111第2節(jié)銀行代理理財(cái)產(chǎn)品················· 112考點(diǎn)1 銀行代理理財(cái)產(chǎn)品概述······· 112考點(diǎn)2 基金······································· 113考點(diǎn)3 保險(xiǎn)······································· 117考點(diǎn)4 國(guó)債······································· 118考點(diǎn)5 信托產(chǎn)品·······························121考點(diǎn)6 貴金屬···································123考點(diǎn)7 券商資產(chǎn)管理計(jì)劃···············125第3節(jié)其他理財(cái)產(chǎn)品 ························ 126考點(diǎn)1 股票·······································126考點(diǎn)2 中小企業(yè)私募債···················128考點(diǎn)3 基金子公司產(chǎn)品···················130考點(diǎn)4 合伙制私募基金···················133本章考點(diǎn)自測(cè)····································· 140第5章客戶分類與需求分析第1節(jié)了解客戶需求的重要性·········· 150考點(diǎn)1 企業(yè)經(jīng)營(yíng)理念發(fā)展的趨勢(shì)···150考點(diǎn)2 理財(cái)師工作職責(zé)的要求·······150考點(diǎn)3 理財(cái)服務(wù)規(guī)范和質(zhì)量的要求·····151第2節(jié)了解客戶的主要內(nèi)容············· 151考點(diǎn)1 了解客戶的主要內(nèi)容···········151考點(diǎn)2 客戶需求分析·······················152第3節(jié)客戶分類與客戶需求分析······ 154考點(diǎn)1 不同的客戶分類方法···········154考點(diǎn)2 生命周期與客戶需求的關(guān)系·····156第4節(jié)了解客戶的方法 ····················· 160考點(diǎn)1 開戶資料·······························160考點(diǎn)2 調(diào)查問(wèn)卷·······························160考點(diǎn)3 面談溝通·······························160考點(diǎn)4 電話溝通·······························161本章考點(diǎn)自測(cè)····································· 161X 個(gè)人理財(cái)講義·真題·預(yù)測(cè)全攻略第6章理財(cái)規(guī)劃計(jì)算工具與方法第1節(jié)貨幣時(shí)間價(jià)值的基本概念······ 169考點(diǎn)1 貨幣時(shí)間價(jià)值概念與影響因素··························169考點(diǎn)2 時(shí)間價(jià)值的基本參數(shù)···········170考點(diǎn)3 現(xiàn)值與終值的計(jì)算···············170考點(diǎn)4 72法則···································171考點(diǎn)5 有效利率的計(jì)算···················172第2節(jié)規(guī)則現(xiàn)金流的計(jì)算················· 172考點(diǎn)1 期末年金與期初年金···········172考點(diǎn)2 永續(xù)年金·······························173考點(diǎn)3 增長(zhǎng)型年金···························174第3節(jié)不規(guī)則現(xiàn)金流的計(jì)算············· 174考點(diǎn)1 凈現(xiàn)值(NPV) ·························174考點(diǎn)2 內(nèi)部回報(bào)率(IRR) ··················175第4節(jié)理財(cái)規(guī)劃計(jì)算工具················· 175考點(diǎn)1 復(fù)利與年金系數(shù)表···············175考點(diǎn)2 財(cái)務(wù)計(jì)算器···························177考點(diǎn)3 Excel的使用··························180考點(diǎn)4 金融理財(cái)工具的特點(diǎn)及比較·····181考點(diǎn)5 貨幣時(shí)間價(jià)值在理財(cái)規(guī)劃中的應(yīng)用··················181本章考點(diǎn)自測(cè)····································· 184第7章理財(cái)師的工作流程和方法第1節(jié)概述 ······································· 187第2節(jié)接觸客戶、建立信任關(guān)系······ 188考點(diǎn)1 接觸客戶·······························188考點(diǎn)2 建立信任關(guān)系·······················189考點(diǎn)3 需要告知客戶的理財(cái)服務(wù)信息··························190第3節(jié)分析客戶家庭財(cái)務(wù)現(xiàn)狀·········· 191考點(diǎn)1 收集客戶信息的必要性和基本技巧···················191考點(diǎn)2 客戶信息的內(nèi)容···················192考點(diǎn)3 客戶信息的整理···················193考點(diǎn)4 分析客戶財(cái)務(wù)現(xiàn)狀···············193目錄XI第4節(jié)明確客戶的理財(cái)目標(biāo)············· 193考點(diǎn)1 理財(cái)目標(biāo)的內(nèi)容···················193考點(diǎn)2 理財(cái)目標(biāo)確定的原則···········195考點(diǎn)3 確定理財(cái)目標(biāo)的步驟···········195第5節(jié)制定理財(cái)規(guī)劃方案················· 196考點(diǎn)1 理財(cái)規(guī)劃方案的內(nèi)容···········196考點(diǎn)2 制定和提交書面理財(cái)規(guī)劃方案···························199第6節(jié)理財(cái)規(guī)劃方案的執(zhí)行············· 199考點(diǎn)1 執(zhí)行理財(cái)規(guī)劃方案的原則···199考點(diǎn)2 執(zhí)行理財(cái)規(guī)劃方案的注意因素··························200考點(diǎn)3 客戶檔案管理·······················201第7節(jié)后續(xù)跟蹤服務(wù) ························ 201考點(diǎn)1 后續(xù)跟蹤服務(wù)的必要性·······201考點(diǎn)2 實(shí)施方案跟蹤和評(píng)估服務(wù)···202考點(diǎn)3 不定期評(píng)估和方案調(diào)整·······202考點(diǎn)4 從跟蹤服務(wù)到綜合規(guī)劃的螺旋式提升···········202本章考點(diǎn)自測(cè)····································· 203

圖書目錄

第1章個(gè)人理財(cái)概述第1節(jié)個(gè)人理財(cái)相關(guān)定義·····················1考點(diǎn)1 個(gè)人理財(cái)相關(guān)定義···················1考點(diǎn)2 個(gè)人理財(cái)業(yè)務(wù)相關(guān)主體···········2考點(diǎn)3 銀行個(gè)人理財(cái)業(yè)務(wù)分類···········3第2節(jié)個(gè)人理財(cái)業(yè)務(wù)的發(fā)展及原因·······5考點(diǎn)1 個(gè)人理財(cái)業(yè)務(wù)的發(fā)展···············5考點(diǎn)2 國(guó)內(nèi)個(gè)人理財(cái)業(yè)務(wù)迅速發(fā)展的原因······················5第3節(jié)理財(cái)師的執(zhí)業(yè)資格和要求··········7考點(diǎn)1 理財(cái)師隊(duì)伍狀況·······················7考點(diǎn)2 理財(cái)師的職業(yè)特征·················10考點(diǎn)3 理財(cái)師的執(zhí)業(yè)資格·················11本章考點(diǎn)自測(cè)·······································17第2章個(gè)人理財(cái)業(yè)務(wù)相關(guān)法律法規(guī)第1節(jié)理財(cái)師的法律法規(guī)基礎(chǔ)知識(shí)·····22考點(diǎn)1 法律知識(shí)的重要性·················22考點(diǎn)2 中國(guó)的法律體系·····················22考點(diǎn)3 民事法律關(guān)系介紹·················23考點(diǎn)4 合同法律關(guān)系·························26第2節(jié)理財(cái)規(guī)劃中的法律法規(guī)············29考點(diǎn)1 物權(quán)法·····································29考點(diǎn)2 婚姻法·····································33考點(diǎn)3 個(gè)人獨(dú)資企業(yè)法和合伙企業(yè)法···34VIII 個(gè)人理財(cái)講義·真題·預(yù)測(cè)全攻略第3節(jié)理財(cái)產(chǎn)品及銷售相關(guān)法律法規(guī)······· 37考點(diǎn)1 商業(yè)銀行理財(cái)產(chǎn)品涉及的重要法律法規(guī)·············37考點(diǎn)2 基金代銷業(yè)務(wù)涉及的法律法規(guī)···41考點(diǎn)3 保險(xiǎn)代理業(yè)務(wù)涉及的相關(guān)法律法規(guī)····················45考點(diǎn)4 銀信理財(cái)業(yè)務(wù)涉及的法律法規(guī)···47考點(diǎn)5 黃金期貨交易業(yè)務(wù)涉及的法律法規(guī)····················48考點(diǎn)6 個(gè)人外匯管理涉及的法律法規(guī)···49本章考點(diǎn)自測(cè)······································· 53第3章理財(cái)投資市場(chǎng)概述第1節(jié)金融市場(chǎng)概述 ·························· 65考點(diǎn)1 金融市場(chǎng)的概念·····················65考點(diǎn)2 金融市場(chǎng)的特點(diǎn)·····················66考點(diǎn)3 金融市場(chǎng)的構(gòu)成要素·············66考點(diǎn)4 金融市場(chǎng)功能·························70第2節(jié)金融市場(chǎng)分類 ·························· 71考點(diǎn)1 有形市場(chǎng)和無(wú)形市場(chǎng)·············71考點(diǎn)2 發(fā)行市場(chǎng)和流通市場(chǎng)·············71考點(diǎn)3 貨幣市場(chǎng)和資本市場(chǎng)·············72考點(diǎn)4 直接融資市場(chǎng)和間接融資市場(chǎng)···73第3節(jié)理財(cái)投資市場(chǎng)介紹··················· 75考點(diǎn)1 貨幣市場(chǎng)介紹·························75考點(diǎn)2 債券市場(chǎng)介紹·························77考點(diǎn)3 股票市場(chǎng)介紹·························80考點(diǎn)4 金融衍生品市場(chǎng)介紹·············83考點(diǎn)5 外匯市場(chǎng)介紹·························86考點(diǎn)6 保險(xiǎn)市場(chǎng)介紹·························88考點(diǎn)7 貴金屬市場(chǎng)及其他投資市場(chǎng)介紹························92本章考點(diǎn)自測(cè)······································· 96第4章理財(cái)產(chǎn)品概述第1節(jié)銀行理財(cái)產(chǎn)品 ························ 107考點(diǎn)1 銀行理財(cái)產(chǎn)品概述···············107考點(diǎn)2 銀行理財(cái)產(chǎn)品分類及特點(diǎn)···108目錄IX考點(diǎn)3 銀行理財(cái)產(chǎn)品風(fēng)險(xiǎn)及法律約束··························· 111第2節(jié)銀行代理理財(cái)產(chǎn)品················· 112考點(diǎn)1 銀行代理理財(cái)產(chǎn)品概述······· 112考點(diǎn)2 基金······································· 113考點(diǎn)3 保險(xiǎn)······································· 117考點(diǎn)4 國(guó)債······································· 118考點(diǎn)5 信托產(chǎn)品·······························121考點(diǎn)6 貴金屬···································123考點(diǎn)7 券商資產(chǎn)管理計(jì)劃···············125第3節(jié)其他理財(cái)產(chǎn)品 ························ 126考點(diǎn)1 股票·······································126考點(diǎn)2 中小企業(yè)私募債···················128考點(diǎn)3 基金子公司產(chǎn)品···················130考點(diǎn)4 合伙制私募基金···················133本章考點(diǎn)自測(cè)····································· 140第5章客戶分類與需求分析第1節(jié)了解客戶需求的重要性·········· 150考點(diǎn)1 企業(yè)經(jīng)營(yíng)理念發(fā)展的趨勢(shì)···150考點(diǎn)2 理財(cái)師工作職責(zé)的要求·······150考點(diǎn)3 理財(cái)服務(wù)規(guī)范和質(zhì)量的要求·····151第2節(jié)了解客戶的主要內(nèi)容············· 151考點(diǎn)1 了解客戶的主要內(nèi)容···········151考點(diǎn)2 客戶需求分析·······················152第3節(jié)客戶分類與客戶需求分析······ 154考點(diǎn)1 不同的客戶分類方法···········154考點(diǎn)2 生命周期與客戶需求的關(guān)系·····156第4節(jié)了解客戶的方法 ····················· 160考點(diǎn)1 開戶資料·······························160考點(diǎn)2 調(diào)查問(wèn)卷·······························160考點(diǎn)3 面談溝通·······························160考點(diǎn)4 電話溝通·······························161本章考點(diǎn)自測(cè)····································· 161X 個(gè)人理財(cái)講義·真題·預(yù)測(cè)全攻略第6章理財(cái)規(guī)劃計(jì)算工具與方法第1節(jié)貨幣時(shí)間價(jià)值的基本概念······ 169考點(diǎn)1 貨幣時(shí)間價(jià)值概念與影響因素··························169考點(diǎn)2 時(shí)間價(jià)值的基本參數(shù)···········170考點(diǎn)3 現(xiàn)值與終值的計(jì)算···············170考點(diǎn)4 72法則···································171考點(diǎn)5 有效利率的計(jì)算···················172第2節(jié)規(guī)則現(xiàn)金流的計(jì)算················· 172考點(diǎn)1 期末年金與期初年金···········172考點(diǎn)2 永續(xù)年金·······························173考點(diǎn)3 增長(zhǎng)型年金···························174第3節(jié)不規(guī)則現(xiàn)金流的計(jì)算············· 174考點(diǎn)1 凈現(xiàn)值(NPV) ·························174考點(diǎn)2 內(nèi)部回報(bào)率(IRR) ··················175第4節(jié)理財(cái)規(guī)劃計(jì)算工具················· 175考點(diǎn)1 復(fù)利與年金系數(shù)表···············175考點(diǎn)2 財(cái)務(wù)計(jì)算器···························177考點(diǎn)3 Excel的使用··························180考點(diǎn)4 金融理財(cái)工具的特點(diǎn)及比較·····181考點(diǎn)5 貨幣時(shí)間價(jià)值在理財(cái)規(guī)劃中的應(yīng)用··················181本章考點(diǎn)自測(cè)····································· 184第7章理財(cái)師的工作流程和方法第1節(jié)概述 ······································· 187第2節(jié)接觸客戶、建立信任關(guān)系······ 188考點(diǎn)1 接觸客戶·······························188考點(diǎn)2 建立信任關(guān)系·······················189考點(diǎn)3 需要告知客戶的理財(cái)服務(wù)信息··························190第3節(jié)分析客戶家庭財(cái)務(wù)現(xiàn)狀·········· 191考點(diǎn)1 收集客戶信息的必要性和基本技巧···················191考點(diǎn)2 客戶信息的內(nèi)容···················192考點(diǎn)3 客戶信息的整理···················193考點(diǎn)4 分析客戶財(cái)務(wù)現(xiàn)狀···············193目錄XI第4節(jié)明確客戶的理財(cái)目標(biāo)············· 193考點(diǎn)1 理財(cái)目標(biāo)的內(nèi)容···················193考點(diǎn)2 理財(cái)目標(biāo)確定的原則···········195考點(diǎn)3 確定理財(cái)目標(biāo)的步驟···········195第5節(jié)制定理財(cái)規(guī)劃方案················· 196考點(diǎn)1 理財(cái)規(guī)劃方案的內(nèi)容···········196考點(diǎn)2 制定和提交書面理財(cái)規(guī)劃方案···························199第6節(jié)理財(cái)規(guī)劃方案的執(zhí)行············· 199考點(diǎn)1 執(zhí)行理財(cái)規(guī)劃方案的原則···199考點(diǎn)2 執(zhí)行理財(cái)規(guī)劃方案的注意因素··························200考點(diǎn)3 客戶檔案管理·······················201第7節(jié)后續(xù)跟蹤服務(wù) ························ 201考點(diǎn)1 后續(xù)跟蹤服務(wù)的必要性·······201考點(diǎn)2 實(shí)施方案跟蹤和評(píng)估服務(wù)···202考點(diǎn)3 不定期評(píng)估和方案調(diào)整·······202考點(diǎn)4 從跟蹤服務(wù)到綜合規(guī)劃的螺旋式提升···········202本章考點(diǎn)自測(cè)····································· 203

本目錄推薦

掃描二維碼
Copyright ? 讀書網(wǎng) www.dappsexplained.com 2005-2020, All Rights Reserved.
鄂ICP備15019699號(hào) 鄂公網(wǎng)安備 42010302001612號(hào)