實(shí)用商務(wù)英語綜合教程（高級(jí)）

定　價(jià)：￥29.80

作　者：	李玉萍，王永美編
出版社：	人民郵電出版社
叢編項(xiàng)：	工業(yè)和信息化高職高專"十二五"規(guī)劃教材
標(biāo)　簽：	外語

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ISBN：	9787115259899	出版時(shí)間：	2012-08-01	包裝：	平裝
開本：	16開	頁(yè)數(shù)：	192	字?jǐn)?shù)：

內(nèi)容簡(jiǎn)介

　　《工業(yè)和信息化高職高?！笆濉币?guī)劃教材：實(shí)用商務(wù)英語綜合教程（高級(jí)）》是套書的高級(jí)教材，本教材編寫了8個(gè)單元，以“項(xiàng)目引領(lǐng)、任務(wù)驅(qū)動(dòng)”的形式編寫，每一個(gè)單元為一個(gè)項(xiàng)目，圍繞一個(gè)話題，內(nèi)容涉及商務(wù)廣告、商務(wù)合作、商務(wù)溝通、商務(wù)談判、跨文化交際、國(guó)際金融、世貿(mào)組織及全球化等，每個(gè)單元包括背景介紹、熱身討論、聽說訓(xùn)練、閱讀強(qiáng)化、語法復(fù)習(xí)、案例分析和實(shí)用寫作7個(gè)模塊，并在各模塊中以任務(wù)的形式插入各種練習(xí)，全面培養(yǎng)學(xué)生聽、說、讀、寫、譯的能力?！豆I(yè)和信息化高職高?！笆濉币?guī)劃教材：實(shí)用商務(wù)英語綜合教程（高級(jí)）》可以作為高職高專商務(wù)英語專業(yè)、國(guó)際貿(mào)易專業(yè)、國(guó)際商務(wù)專業(yè)的專業(yè)英語教材使用，也適合作為高職高專財(cái)經(jīng)類院校英語課程的公共教材。

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圖書目錄

Unit 1 Business Advertising
Listening & Speaking
Advertising New Products
Reading
Intensive Reading： How Marketers Target Kids
Fast Reading： The History of Advertising
Grammar & Usage
Nominal Clause 名詞性從句 16
Practical Writing
Letters of Introduction 介紹信
Unit 2 Business Cooperation
Listening & Speaking
Global Business Cooperation
Reading
Intensive Reading： Competition versus Cooperation
Fast Reading： Pan-Beibu Gulf Economic Co-operation Makes CommonProsperity
Grammar & Usage
Direct Speech and Indirect Speech 直接引語和間接引語
Practical Writing
Letters of Inquiry 咨詢信
Unit 3 Business Communication
Listening & Speaking
Communication Skills
Reading
Intensive Reading： Why Good Communication Is Important toBusiness
Fast Reading： Building Business Communication Bridges
Grammar & Usage
Attributive Clause 定語從句
Practical Writing
Letters of Apology 道歉信
Unit 4 Business Negotiation
Listening & Speaking
Negotiating Salaries &Prices
Reading
Intensive Reading： How to Succeed in a Business Negotiation
Fast Reading： Some Tips in Bargaining
Grammar & Usage
Adverbial Clause 狀語從句
Practical Writing
Letters of Thanks 感謝信
Unit 5 Intercultural Communication
Listening & Speaking
Entertaining a Foreign Client
Reading
Intensive Reading： Stumbling Blocks in InterculturalCommunication
Fast Reading： Improving Intercultural Communication
Grammar & Usage
Subjunctive Mood 虛擬語氣
Practical Writing 104
Congratulation Letters 祝賀信
Unit 6 International Finance
Listening & Speaking
Exchanging & International Financial Organizations
Reading
Intensive Reading： Some Basic Concepts about InternationalFinance
Fast Reading： International Monetary Relations
Grammar & Usage
Subject-Verb Concord 主謂一致
Practical Writing
Letters of Resignation 辭職信
Unit 7 World Trade Organization
Listening & Speaking
Impacts of WTO Entry
Reading
Intensive Reading： Principles of the WTO's Trading System
Fast Reading： Shanghai's WTO Affairs Consultation Center
Grammar & Usage
Stress Sentence Pattern 強(qiáng)調(diào)句型
Practical Writing
Manuals and Instructions 說明書
Unit 8 Globalization
Listening & Speaking
Impacts of Globalization
Reading
Intensive Reading： Is Globalization on the Retreat in 2011
Fast Reading： Land of the Rising Sushi
Grammar & Usage
Inversion 倒裝句
Practical Writing
Business Report 商務(wù)報(bào)告
Vocabulary