國際商務：中國視角（英文）

Chapter 1 Fundamentals on InternationalBusiness What is International Business? Who are the Major Playe in International Business? What are the Major Forms of International Business? What Influence International Business? Summary Questio for Discussion Case StudyChapter 2 History and Reality in International Business History of International Business Reaso for the Growth in International Business Recent Development in International Business Summary Questio for Discussion ActivitiesChapter 3 Geographical Facto in International BusinessChapter 4 Social-Cultural Influences on International BusinessChapter 5 Political and Legal Forces in International BusinessChapter 6 International Economic Activities of NatioChapter 7 International Monetary ArrangementsChapter 8 International Financial MarketChapter 9 International Trade TheoriesChapter 10 International Investment TheoriesChapter 11 International Business ResearchChapter 12 International Business EntryChapter 13 Tranational CorporatioChapter 14 International Strategic PlanningChapter 15 International ServicesReferences