管理學(xué)英語(yǔ)

Unit 1 Precursors in Management Theory
Text A： The Origin of Management
Exercises of Text A
Text B ： Father of Modem Management Theory
Exercises of Text B
Text C ： The Guru of the Gurus
Exercises of Text C
Unit 2 Significance of Management
Text A： What is Management？
Exercises of Text A
Text B ： The Principles of Management
Exercises of Text B
Text C： The Strategic Management
Exercises of Text C
Unit 3 The First Function of Management
Text A： Planning
Exercises of Text A
Text B： Strategic Planning
Exercises of Text B
Text C： Strategy Formulation and Implementation
Exercises of Text C
Unit 4 Organizational Design and Culture
Text A： A Formal or Informal Organization
Exercises of Text A
Text B ： Organizing
Exercises of Text B
Text C： Functions and Effects of Organizational Culture
Exercises of Text C
Unit 5 The Strategic Role of HRM
Text A： Staffing
Exercises of Text A
Text B： Strategic Human Resource Management
Exercises of Text B
Text C： Global Human Resource Management
Exercises of Text C
Unit 6 Leading and Directing
Text A： Leading
Exercises of Text A
Text B ： Directing
Exercises of Text B
Text C： Authority and Power
Exercises of Text C
Unit 7 The Importance of Management Control
Text A： Control
Exercises of Text A
Text B： Controlling Performance
Exercises of Text B
Text C： The Control Process
Exercises of Text C
Unit 8 Organizational Behavior and Managerial Challenges
Text A： Organizational Behavior
Exercises of Text A
Text B： The Key Role of Organizational Culture
Exercises of Text B
Text C： Maslow's Need Hierarchy
Exercises of Text C
Unit 9 The Benefits of a Strategic Approach to Managing
Text A： Strategic Management
Exercises of Text A
Text B： Developing a Strategic Vision
Exercises of Text B
Text C： Strategies for Competing in Globalizing Markets
Exercises of Text C
Unit 10 Global Marketing Management
Text A： Why Study Global Marketing？
Exercises of Text A
Text B ： Definition of Global Marketing Management
Exercises of Text B
Text C： Global Marketing Strategies
Exercises of Text C