目錄 前言 Compulsory Part Unit One Business Etiquette Learning Objectives Warming-up Speaking Reading Classical Sentences Cultural Background Unit Two Establishment and Development of BusinessRelations Learning Objectives Warming-up Speaking Reading Classical Sentences Cultural Background Unit Three Companies / Factories and Products Learning Objectives Warming-up Speaking Reading Classical Sentences Cultural Background Unit Four Price Negotiation Learning Objectives Warming-up Speaking Reading Classical Sentences Cultural Background Unit Five Complaints / Claims and Settlement Learning Objectives Warming-up Speaking Reading Classical Sentences Cultural Background Optional Part Unit Six At the Store Learning Objectives Warming-up Speaking Reading Classical Sentences Cultural Background Unit Seven At the Supermarket Learning Objectives Warming-up Speaking Reading Classical Sentences Cultural Background Unit Eight At the Trade Fair Learning Objectives Warming-up Speaking Reading Classical Sentences Cultural Background Unit Nine The Creation of Marketing Learning Objectives Warming-up Speaking Reading Classical Sentences Cultural Background Unit Ten E-Payment in E-Commerce Learning Objectives Warming-up Speaking Reading Classical Sentences Cultural Background Unit Eleven Logistics Operation Learning Objectives Warming-up Speaking Reading Classical Sentences Cultural Background 附錄 附錄A 練習(xí)答案及參考譯文 附錄B 貿(mào)易術(shù)語(yǔ)中英文對(duì)照表 參考文獻(xiàn)
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