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內(nèi)容簡介

　　《普通高等教育“十一五”國家級規(guī)劃教材：大學(xué)商務(wù)英語綜合教程（4）（學(xué)生用書）》為普通高等教育“十一五”國家級規(guī)劃教材，選材涉及當(dāng)今國際經(jīng)濟貿(mào)易和商務(wù)的重要領(lǐng)域，內(nèi)容實用，場景典型，時代感強，語言地道，教程板塊設(shè)計突出國際商務(wù)知識的傳授與英語技能的訓(xùn)練，注重培養(yǎng)學(xué)生的實際應(yīng)用能力。每個單元重點討論、分析一個商務(wù)專題，由“導(dǎo)入活動”、“閱讀活動”、“案例討論”和“專業(yè)擴展”四部分組成。各部分內(nèi)容的設(shè)計與編寫堅持了操作性與挑戰(zhàn)性并重的原則，以利激發(fā)學(xué)生的學(xué)習(xí)熱情和實踐欲望。本教程適合大學(xué)商務(wù)英語專業(yè)的學(xué)生及準(zhǔn)備參加BEC（Business English Certifcates）等商務(wù)英語考試的人員使用。

作者簡介

暫缺《大學(xué)商務(wù)英語綜合教程（學(xué)生用書4）》作者簡介

圖書目錄

unit one intellectual property
    lead-in
    reading: uncaptured fortunes in intellectualproperty
    case discussion
    relevant extension
unit tow logistics
    lead-in
    reading: forward thinking on freightforwarding
    case discussion
    relevant extension
unit three raising finance
    lead-in
    reading: a borrower be
    case discussion
    relevant extension
unit four risk management
    lead-in
    reading: a cultural fix for risk managementfailure
    case discussion
    relevant extension
unit five banking
    lead-in
    reading: banking the buffalo way
    case discussion
    relevant extension
unit six insurance
    lead-in
    reading: the sharp end
    case discussion
    relevant extension
unit seven financial securities
    lead-in
    reading: riders on the storm
    case discussion
    relevant extension
unit eight currency
    lead-in
    reading: smarter ways to make currencyplays
    case discussion
    relevant extension
unit nine accounting
    lead-in
    reading! the power of storytelling
    case discussion
    relevant extension
unit ten taxation
    lead-in
    reading: coursing through the gray areas
    case discussion
    relevant extension
    附錄 1 glossary
    附錄 2 phrases & expressions
    附錄 3 writing file