職場商務英語（錄音制品MP3）

Unit 1　An Overview of Company
　Text 1 Business Organization
　Text 2 Establishment of a Company
　Text 3 Company Structure
　Text 4 Company Culture
　Text 5 Public Relations
Unit 2　Development & Reception of Customers
　Text 6 Business on the Phone
　Text 7 Business at the Office
　Text 8 Business Leisure
　——Business Dinner and Sightseeing
　Text 9 Overseas Business
　——Business Trip
Unit 3　Promoting Products
　Text 10 Marketing Research
　Text 11 Marketing Planning
　Text 12 Marketing Implementation
　——Segmentation, Targeting, and Positioning
　Text 13 Marketing Implementation
　——Marketing Strategy
　Text 14 Marketing Implementation
　——New Product and its Promotion
Unit 4　Import and Export Practice
　Text 15 Business Preparation （1）
　——Ways of Establishing Business Relations
　Text 16 Business Preparation （2）
　——-Strategies of Establishing Business Relations
　Text 17 Business Negotiation （1）
　——Process of Negotiation
　Text 18 Business Negotiation （2）
　——Strategies and Techniques
　Text 19 Business Negotiation （3）
　——Payment Negotiation
　Text 20 Business Negotiation （4）
　——Insurance Negotiation
　Text 21 Business Negotiation （5）
　——Shipment Negotiation
　Text 22 Business Contract
　——Contract Fundamentals
　Text 23 Contract Performance （1）
　——Implementation of the Contract
　Text 24 Contract Performance （2）
　Claims and Settlements
References