Module 1 Services beflore an Exhibition Part 1 Promoting an Exhibition推廣展會 Task 1 Introducing an Exhibition Task 2 Inviting to an Exhibition Task 3 Enquiring about an Exhibition Task 4 Choosing an Exhibition Part 2 Making Exhibiting Arrangements安排參展 Task 1 Booking a Stand Task 2 Arranging Shipping Task 3 Handling Insurance Task 4 Making Travel Arrangements Part 3 Moving in an Exhibition進駐展館 Task 1 Building the Booth Task 2 Decorating the Booth Task 3 Training Booth Staff Module 2 Services at an Exhibition Part 4 Receiving Clients接待客戶 Task 1 Receiving Customers at a Booth Task 2 Socializing with Clients Task 3 Going Sightseeing with Clients Part 5 Presenting Products推介產(chǎn)品 Task 1 Presenting Products Task 2 Talking with Visiting Clients about New Products Task 3 Learning to Present Effectively。 Part 6 Negotiating Business洽談業(yè)務(wù) Task 1 Negotiating about Price Task 2 Negotiating about Payment Task 3 Negotiating about Shipment Task 4 Negotiating about Packing and Insurance Part 7 Signing a Contract簽訂合同 Task 1 Drawing up a Contract Task 2 Amending a Contract Task 3 Signing a Contract Module 3 Services after an Exhibition Part 8 Following up Business跟進業(yè)務(wù) Task 1 Learning Exhibition Follow-up Strategy Task 2 Planning After-show Marketing Activities Task 3 Following up Sales Orders&Prospects Part 9 Analyzing Exhibition Results分析會展成效 Task 1 Measuring the Success of an Exhibition Task 2 Reporting Exhibition Results Task 3 Writing Reports on Exhibition Results Appendices Appendix 1 附錄1 常用外貿(mào)專業(yè)術(shù)語縮略詞 Appendix 2 附錄2 國際展覽專業(yè)術(shù)語 Appendix 3 附錄3 部分展覽專業(yè)網(wǎng)站 References參考文獻(xiàn)
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