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新編外貿(mào)英語(yǔ)函電

新編外貿(mào)英語(yǔ)函電

定 價(jià):¥22.00

作 者: 徐美榮 編著
出版社: 北京對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)出版社有限責(zé)任公司
叢編項(xiàng):
標(biāo) 簽: 外貿(mào)英語(yǔ)

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ISBN: 9787811349511 出版時(shí)間: 2011-06-01 包裝: 平裝
開(kāi)本: 16開(kāi) 頁(yè)數(shù): 192 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  《新世界全國(guó)高職高專(zhuān)院校規(guī)劃教材·商務(wù)英語(yǔ)專(zhuān)業(yè):新編外貿(mào)英語(yǔ)函電》是一門(mén)語(yǔ)言與專(zhuān)業(yè)課程(國(guó)際貿(mào)易實(shí)務(wù)、進(jìn)出口業(yè)務(wù)等多個(gè)領(lǐng)域)的結(jié)合體。它的特點(diǎn)就是以英語(yǔ)語(yǔ)言為工具、以培養(yǎng)商務(wù)寫(xiě)作技能為目標(biāo)的專(zhuān)業(yè)技能課?;谶@一特點(diǎn),以典型工作任務(wù)分析為依據(jù),將本教材開(kāi)發(fā)為三個(gè)學(xué)習(xí)情境(客戶(hù)的開(kāi)發(fā)與維護(hù)、合同的磋商與簽訂、合同的履行),采用十個(gè)模塊,以進(jìn)出口兩家公司的角色來(lái)完成一筆具體的進(jìn)出口業(yè)務(wù),實(shí)現(xiàn)了真正意義上的理論實(shí)踐一體化。同時(shí),本教材詳盡介紹了當(dāng)今商務(wù)函電往來(lái)的新知識(shí)和流行趨勢(shì);設(shè)置了學(xué)習(xí)目標(biāo)、知識(shí)導(dǎo)入、知識(shí)輸入(任務(wù)提出、案例討論分析、歸納寫(xiě)作步驟、樣例信函分析和樣例信函自學(xué))、知識(shí)吸收、知識(shí)輸出(模擬實(shí)訓(xùn))等內(nèi)容,充分滿(mǎn)足高職高專(zhuān)學(xué)生的學(xué)習(xí)需求。

作者簡(jiǎn)介

暫缺《新編外貿(mào)英語(yǔ)函電》作者簡(jiǎn)介

圖書(shū)目錄

Part I Basic Knowledge of Busness Letter Writing
 Module One Written Communication——An Overview
   1. Parts of a Business Letter
   2. Format of Business Letters
   3. Envelope Addressing
   4.Language and.Tone
   5. Structuring Communications
   6. E-mails
   Intake
Part II Customers Development & Maintance
 Module Two Establishment of Business Relations
   Specimen Letters for Analysis
   Specimen Letters for Self-study
   Intake
   Output
 Module Three Inquiries and Replies
   Specimen Letters Analysis
   Specimen Letters for Self-study
   Intake
   Output
 Module Four Making Quotations and Offers
   Specimen Letters for Analysis
   Specimen Letters for Self-study
   Intake
   Output
Part III Negotiation & Signing Contracts
 Module Five Making Counteroffers and Declining Orders
   Specimen Letters for Analysis
   Specimen Letters for Self-study
   Intake
   Output
 Module Six Acceptance and Orders
   Specimen Letters for Analysis
   Specimen Letters for Self-study
   Intake
   Output
 Module Seven Terms of Payment
   Specimen Letters for Analysis
   Specimen Letters for Self-study
   Intake
   Output
Part IV Execution of Contracts
 Module Eight Letter of Credit
   Specimen Letters for Analysis
   Specimen Letters for Self-study
   Intake
   Output
 Module Nine Packing and Shipment
   Specimen Letters for Analysis
   Specimen Letters for Self-study
   Intake
   Output
 Module Ten Insurance
   Specimen Letters for Analysis
   Specimen Letters for Selfstudy
   Intake
   Output
 Module Eleven Complaint and Claim
   Specimen Letters forAnalysis
   Specimen Letters for Selfstudy
   Intake
   Output
Appendix 1 Contract合同
Appendix 2 SWIFT信用證
Appendix 3 Invoice and Other Certificates發(fā)票及單據(jù)
Appendix 4 MaritimePort海運(yùn)港口
Appendix 5 Airport(Airdrome)世界主要航空港(站)(機(jī)場(chǎng))
Appendix 6 Useful Phrases and Expressions
參考文獻(xiàn)

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