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現(xiàn)代商務英語閱讀教程(上冊)

現(xiàn)代商務英語閱讀教程(上冊)

定 價:¥28.00

作 者: 李永寧 等主編
出版社: 天津大學出版社
叢編項:
標 簽: 商業(yè)英語

ISBN: 9787561839553 出版時間: 2011-07-01 包裝: 平裝
開本: 16開 頁數(shù): 193 字數(shù):  

內(nèi)容簡介

  《現(xiàn)代商務英語閱讀教程(上冊)》以《高職高專教育英語課程教學基本要求》、《全國國際商務英語考試大綱》等為依據(jù)編寫,堅持“應用為主,夠用為度”的編寫原則,突出體現(xiàn)系統(tǒng)性、針對性和實用性。本套教材由上、下兩冊組成,本冊為上冊,以外貿(mào)操作流程的商務理論與實踐為主,由12個單元組成,內(nèi)容涵蓋商務禮儀、商務會議、業(yè)務關系、詢盤與報盤、訂單與確認、支付方式、保險、包裝、裝運、商務合同、信用證、索賠與仲裁。主要針對高等職業(yè)教育商務英語專業(yè)學生畢業(yè)后所從事的實際商務外貿(mào)工作需要而編寫?!冬F(xiàn)代商務英語閱讀教程(上冊)》適用于高等職業(yè)教育以及成人高等教育的商務英語專業(yè)和國際商務專業(yè)學生使用,也可作為其他專業(yè)英語愛好者的自學參考資料。

作者簡介

暫缺《現(xiàn)代商務英語閱讀教程(上冊)》作者簡介

圖書目錄

Unit One Business Etiquette
 Part One Theory
   Text A Public Relations -- Business Etiquette
   Text B Corporate Gift Giving
 Part Two Practice
 Part Three Supplement
   Etiquette in Different Countries
Unit Two Business Meetings
 Part One Theory
   Text A Business Meetings That Matter- It's Possible!
   Text B A Typical Business Meeting
 Part Two Practice
 Part Three Supplement
   Ice Breakers
Unit Three Business Relationships
 Part One Theory
   Text A How to Establish Business Relationships Online
   Text B Building a Successful Business Relationship inJapan
 Part Two Practice
 Part Three Supplement
   How to Build Relationships for Business Success
Unit Four Enquiries and Quotations
 Part One Theory
   Text A Theories on Enquiries and Quotations
   Text B Case Study: Enquiry
 Part Two Practice
 Part Three Supplement
   Group Quality Manager Cambridge Base
Unit Five Purchase Order and Confirmation
 Part One Theory
   Text A Purchase Order :
   Text B Case Study:Covering Business Letter Regarding PurchaseOrder
 Part Two Practice
 Part Three Supplement
   Marketing Plan
Unit Six Terms of Payment
  Part One Theory
   Text A Terms of Payment
   Text B Introduction to Letter of Credit
  Part Two Practice
  Part Three Supplement
   THE ROYAL BANK OF CANADA
Unit Seven Insurance
  Part One Theory
   Text A Standard Cargo Insurance — Three Basic Policies
   Text B Marine Cargo Insurance for Commercial Exports
  Part Two Practice
  Part Three Supplement
   Why Do Traders Need Cargo Insurance?
Unit Eight Packaging
  Part One Theory
   Text A Packaging and Labeling
   Text B Export Packaging and the Environment
  Part Two Practice
  Part Three Supplement
   Australia Proposes Tough Cigarette Packaging Rules
Unit Nine Shipment
  Part One Theory
   Text A Importing Goods—Understanding Shipping Terminology
   Text B Sugar Shipping Documentation
  Part Two Practice
  Part Three Supplement
   Cargo Transportation
Unit Ten Business Contracts
  Part One Theory
   Text A Trade Contracts
   Text B Eight Sources. of Power in a Sales Negotiation
  Part Two Practice
  Part Three Supplement
   Sales Contracts
Unit Eleven Letter of Credit
Unit Twelve Claims and Arbitration

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