上篇 Unit One Basic Theory of Business Letter Writing 商務(wù)書信寫作的基本理論 Unit Outline 單元概要 Section Ⅰ The Structure and Layout of a Business Letter 商務(wù)書信的構(gòu)成及格式 Ⅰ.The Structure of a Business Letter 商務(wù)書信的構(gòu)成 Ⅱ.The Layout of a Business Letter 商務(wù)書信的格式 Ⅲ.Addressing Envelope 信封的寫法 Section Ⅱ The Principles of Business Letter Writing 商務(wù)書信的寫信原則 Section ⅢWording of a Business Letter 商務(wù)書信的措辭 Section ⅣNotes and Glossary 詞匯及注釋 Section ⅤExercises 練習(xí) 下篇 Unit Two Establish Business Relations 確立貿(mào)易關(guān)系 Unit Outline 單元概要 Section ⅠSpecimen Letters 信函示例 Case 1A Request to Establish Business Relations 請求建立業(yè)務(wù)關(guān)系 Case 2 Exporters Self-introduction 出口商的自我介紹 Case 3 ImpoSers Self-introduction 進(jìn)口商的自我介紹 Case 4 Exposer Writes to ImpoSer 出口商寫給進(jìn)口商的信 Case 5ImpoSer Writes to Exposer 進(jìn)口商寫給出口商的信 Section ⅡNotes Glossary and Useful Expressions 詞匯注釋及套語 Section ⅢWriting Skills 寫作技巧 Section ⅣModel Letters 信函模板 Section ⅤExercises 練習(xí) Unit Three Enquiries and Replies 詢價及回復(fù) Unit Outline 單元概要 Section ⅠSpecimen Letters 信函示例 Case 1 A General Enquiry 一般詢價 Case 2 The Reply to a General Enquiry 對一般詢價的回復(fù) Case 3 A Specific Enquiry 具體詢價 Case 4 The Reply to a Specific Enquiry 對具體詢價的回復(fù) Section Ⅱ Notes.Glossary and Useful Expressions 詞匯注釋及套語 Section Ⅲ Writing Skills 寫作技巧 Section IV Model Letters 信函模板 Section V Exercises 練習(xí) Unit Four Offer and Counter.offer 報盤及還盤 Unit 0utline 單元概要 Section I Specimen Letters 信函示例 Case 1 Making a Firm Offer 報實盤 Case 2 Making a Non.firm Offer 報虛盤 Case 3 Making a Counter-offer on Price 對價格的還盤 Case 4 Making a Counter-offer on Delivery Date 對交貨期的還盤 Case 5 Making a Counter-offer on Payment Terms 對支付方式的還盤 Case 6 Declining a Counter-offer 拒絕還盤 Section Ⅱ Notes.Glossary and Useful Expressions 詞匯注釋及套語 SectionⅢ Writing Skills 寫作技巧 Section IV Model Letters 信函模板 Section V Exercises 練習(xí) Unit Five Orders，Acceptances and Rejections 訂單、接受和回絕 Unit Outline 單元概要 Section I Specimen Letters 信函示例 Case l Placing an Order 下訂單 Case 2 Confirming all Order 確認(rèn)訂單 Case 3 Declining an Order 拒絕訂單 Section Ⅱ Notes，Glossary and Useful Expressions 詞匯注釋及套語 Section哪 Writing Skills 寫作技巧 Section Ⅳ Model Letters 信函模板 Section V Exercises 練習(xí) Unit Six Terms of Payment 支付方式 Unit 0utline 單元概要 …… Unit Seven Packing 包裝 Unit Eight Shipment 裝運(yùn) Unit Nine Insurance 保險 Unit Ten Complaints and Claims 申訴于索賠 Unit Eleven Agency 代理
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