本教程為普通高等教育“十一五”國(guó)家級(jí)規(guī)劃教材，選材涵蓋當(dāng)今國(guó)際經(jīng)濟(jì)貿(mào)易和商務(wù)的重要領(lǐng)域，時(shí)效性強(qiáng)、典型性高，語言地道。教程板塊設(shè)計(jì)突出國(guó)際商務(wù)知識(shí)的傳授與英語技能提高的有機(jī)結(jié)合，注重培養(yǎng)學(xué)生的實(shí)際應(yīng)用能力。每個(gè)單元重點(diǎn)討論、分析一個(gè)商務(wù)專題，由“導(dǎo)入活動(dòng)”、“閱讀活動(dòng)”、“商務(wù)交流”和“專業(yè)擴(kuò)展”四部分組成。各部分內(nèi)容的設(shè)計(jì)和編寫堅(jiān)持了操作性與挑戰(zhàn)性并重的原則，以保持學(xué)生的學(xué)習(xí)熱情和自覺實(shí)踐的積極性。其中的“商務(wù)交流”板塊圍繞單元主題，參照各種真實(shí)的商務(wù)交際情景，為學(xué)生設(shè)計(jì)了靈活多樣的商務(wù)英語口頭與書面交際的任務(wù)，是本教程的一大特色。本教程適合大學(xué)商務(wù)英語專業(yè)的學(xué)生及BEC（Business English Certificates）等商務(wù)英語考試的備考人員使用。
作者簡(jiǎn)介
暫缺《大學(xué)商務(wù)英語綜合教程2（教師用書）》作者簡(jiǎn)介
圖書目錄
Unit One Business Leadership Brief on Business Leadership Language Interpretation Word Study Key to Exercises Reference Chinese of the Text Unit Two Communication20 Brief on Business Communication Readingrelated Information Language Interpretation Word Study Key to Exercises Reference Chinese of the Text Unit Three Teamwork38 Brief on Teamwork Readingrelated Information Language Interpretation Word Study Key to Exercises Reference Chinese of the Text Unit Four Customer Service54 Brief on Customer Service Readingrelated Information Language Interpretation Word Study Key to Exercises Reference Chinese of the Text Unit FiveInnovations69 Brief on Innovation Readingrelated Information Language Interpretation Word Study Key to Exercises Reference Chinese of the Text Unit Six Human Resources89 Brief on Human Resources Readingrelated Information Language Interpretation Word Study Key to Exercises Reference Chinese of the Text Unit Seven Business Crisis109 Brief on Business Crisis Readingrelated Information Language Interpretation Word Study Key to Exercises Reference Chinese of the Text Unit Seven Business Ethics126 Brief on Business Ethics Readingrelated Information Language Interpretation Word Study Key to Exercises Reference Chinese of the Text Unit Nine International Trade140 Brief on International Trade Language Interpretation Word Study Key to Exercises Reference Chinese of the Text Unit Ten Globalization154 Brief on Globalization Readingrelated Information Language Interpretation Word Study Key to Exercises Reference Chinese of the Text
鄂公網(wǎng)安備 42010302001612號(hào) 