電子商務(wù)專業(yè)英語（第二版）

序
第二版前言
第一版前言
Chapter 1 Introduction to E-Commerce
學(xué)習(xí)指導(dǎo)
1.1 Introduction
1.2 Electronic Commerce： The Second Wave
1.3 Business Models， Revenue Models，and Business Processes
1.4 Economic Forces and Electronic Commerce
1.5 Identifying Electronic Commerce Opportunities
1.6 International Nature of Electronic Commerce
Reading Materials——Benefits of EC
科技英語的特點(diǎn)
Exercises
Chapter 2 The Internet and World Wide Web： E-Commerce Infrastructure
學(xué)習(xí)指導(dǎo)
2.1 The Internet： Technology Background
2.2 The Internet Today
2.3 Internet II： The Future Infrastructure
2.4 The World Wide Web
Reading Materials——The Internet and The Web： Features
英語專業(yè)詞匯的構(gòu)成
Exercises
Chapter 3 E-Business Models
學(xué)習(xí)指導(dǎo)
3.1 Introduction
3.2 Storefront Model
3.3 Auction Model
3.4 Portal Model
3.5 Dynamic Pricing Models
3.6 B2B Exchange
3.7 B2B Service Providers
3.8 Online Trading and Lending Models
3.9 Getting a Loan Online
3.10 Recruiting on the Web
3.11 Online News Services
3.12 Online Travel Services
3.13 Online Entertainment
3.14 Online Automotive Sites
3.15 Energy Online
3.16 Selling Brainpower
3.17 Online Art Dealers
3.18 E-Learning
3.19 Click-and-Mortar Businesses
數(shù)學(xué)公式的讀法 （Pronunciation of mathematical expressions）
Exercises
Chapter 4 Business-to-Business Electronic Commerce
學(xué)習(xí)指導(dǎo)
4.1 Introduction
4.2 Cost Efficiencies from Automation of Transactions
4.3 Economic Efficiency Gains from Intermediation in B2B E-Commerce
4.4 Market Structure and Ownership of B2B Intermediaries
4.5 Effects of E-commerce on the Organization of Firms
4.6 Conclusion
Reading Materials——Trust， as a main barrier in adopion to B2C E-Commerce
常用英語互譯技巧
Exercises
Chapter 5 Electronic Payment Systems
學(xué)習(xí)指導(dǎo)
5.1 Electronic Payments： a Critical Element in EC Support Services
5.2 Electronic Cards and Smart Cards
5.3 E-Cash and Innovative Payment Methods
5.4 E-Checking
5.5 E-Billing
Reading Materials——Stored-Value Cards： Tapping The Teen and Preteen Markets
被動(dòng)語態(tài)的翻譯技巧
Exercises
Chapter 6 E-Commerce Security
學(xué)習(xí)指導(dǎo)
6.1 Security is Everyones Business
6.2 Basic Security Issues
6.3 Types of Threats and Attacks
6.4 Managing EC Security
6.5 Securing EC Communications
6.6 Securing EC Networks
Reading Materials——Spyware： A Financial Assault Weapon
復(fù)雜定語（從句）的翻譯技巧之一
Exercises
Chapter 7 Pricing
學(xué)習(xí)指導(dǎo)
7.1 TheEffects of the 2Is on Pricing
7.2 Basic Pricing Strategies
7.3 Dynamic Pricing Strategies
7.4 Advanced Pricing Strategies
Reading Materials——eBay France： The Price （Increase） is Right
復(fù)雜定語（從句）的翻譯技巧之二
Exercises
Chapter 8 Intemet Marketing
學(xué)習(xí)指導(dǎo)
8.1 Introduction..
8.2 Definition and Scope of Intemet Marketing
8.3 The Seven Stages of Intemet Marketing
8.4 Critical Success Factors for Intemet Marketing Executives
英語長句的翻譯
Exercises
Chapter 9 Legal Issues of E-Commerce
學(xué)習(xí)指導(dǎo)
9.1 Jurisdiction on the Intemet
9.2 Contracting and Contract Enforcement in Electronic Commerce
9.3 Privacy
9.4 Intellectual Property Rights
Reading Materials——Information Privacy and Computer Security
學(xué)術(shù)論文的英文寫作簡(jiǎn)介
Exercises
Chapter 10 E-Logistics
學(xué)習(xí)指導(dǎo)
10.1 The CLM Definition of Logistics
10.2 E-Logistics： Delivering the Goods in E-Commerce
科技論文標(biāo)題的寫法
Exercises
Chapter 11 Introduction to M-Business Applications
學(xué)習(xí)指導(dǎo)
11.1 Introduction
11.2 Value Proposition
11.3 M-Business Applications
11.4 M-Business Technologies
11.5 M-Business vs. E-Business Applications
11.6 Challenges in M-Business
英文摘要的寫作技巧
Exercises
Chapter 12 Launching a Successful Online Business and EC Projects
學(xué)習(xí)指導(dǎo)
12.1 Starting a New Online Business
12.2 Adding E-Commerce Initiatives or Transforming to an E-Business
12.3 Building a Web Site
12.4 Opening a Web Storefront
Reading Materials——Akamal Technologies
英文論文引言的寫作技巧
Exercises
Chapter 13 Building E-Commerce Applications and Infrastructure
學(xué)習(xí)指導(dǎo)
13.1 A Five-Step Approach to Developing an E-Commerce Landscape
13.2 Criteria for Selecting a Development Approach
13.3 Vendor and Software Selection
13.4 Usage Analysis and Site Management
Reading Materials——Molding a New Vision for E-Commerce at D-M-E
求職英語簡(jiǎn)介
Exercises
Chapter 14 Case Study of E-Commerce
學(xué)習(xí)指導(dǎo)
14.1 Amazon.com
14.2 Dell
14.3 Alibaba
Reading Materials——Ebay： A Business History
廣告文體簡(jiǎn)介
Exercises
參考文獻(xiàn)及網(wǎng)站