商務(wù)知識(shí)導(dǎo)讀（英文版）

Unit One The Foundations of Business
Chapter One Wants and Needs
Chapter Two Economic Resources and Systems
Chapter Three Economic Activity and Business Cycle
Chapter Four Business Ethics and Social Responsibility
Unit Two Owning and Operating a Business
Chapter Five Entrepreneurship and Small Business
Chapter Six Business Ownership and Operations
Chapter Seven Organizational Structures
Chapter Eight Leadership in Management
Unit Three Managing Resources
Chapter Nine Human Resources Management
Chapter Ten Culture and Diversity in Business
Chapter Eleven Managing Business Finances
Unit Four Groups Affecting Business
Chapter Twelve The Role of Government in Business
Chapter Thirteen Money and Financial Institutions
Chapter Fourteen International Financial Organizations
Unit Five Marketing in Today's World
Chapter Fifteen What is Marketing
Chapter Sixteen Advertising in Business
Unit Six Accounting & Financing
Chapter Seventeen Checking Accounts
Chapter Eighteen Savings Accounts
Chapter Nineteen Investing in Stocks
Unit Seven International Trade
Chapter Twenty International Trade
Chapter Twenty-one International Business Contracts