Part One English for Conventions Unit 1 Talking about Convention Industry Background and Direction Dialogue 1 ： What Makes a Great Convention City? Dialogue 2： Booking a Meeting Reading： The Historical Development of Convention Industry Practical Writing： Convention or Meeting Proposal Exercises Unit 2 Planning of Meetings and Conventions Background and Direction Dialogue 1 ： Planning for the Convention Dialogue 2 ： Arranging for the Convention Reading： The Routine Work of Meeting Planner Practical Writing： Convention Lead Form Exercises Unit 3 Conference enue Selection Background and Direction Dialogue 1 ： Negotiating about Conference Venue Dialogue 2 ： Site Selection Reading： Event Venue Selection Practical Writing： Meeting Room Reservation Form Exercises Unit 4 Selling and Promoting Conventions Background and Direction Dialogue 1 ： Bargaining for a Discount Dialogue 2： Negotiating Conference Facilities Reading： Event Planning Service Practical Writing： Convention Registration Form Exercises Unit 5 Conference Registration Background and Direction Dialogue 1： Convention Registration Dialogue 2： Registering at Conference Reading： Convention Registration Service Practical Writing： Call for Conference Exercises Unit 6 Catering Service for Convention Background and Direction Dialogue 1 ： Catering Arrangement for a Seminar Dialogue 2： Confirming Catering Service Reading： Event Catering Practical Writing： Catering Arrangement Exercises Unjt 7 Post-conference Tour Background and Direction Dialogue 1：Discussing the Itinerary of Post.conference Tour Dialogue 2：Talking about the Itineraxy Reading：Incentive Program Practical Writing：Post-conference Tour Itinerary Exercises Part Two English for Exhibitions Unit 8 Talking about Exhibition Industry Background and Direction Dialogue 1：Talking about Famous Exhibition Cities Dialogue 2：Talking about Future Plan in MICE Sector Reading：The Historical Development of了rade Fair Practical writing：A Business Letter to Exhibitors Exercises Unit 9 Exhibition Planning and Marketing Background and Direction Dialogue 1：Confirming an Exhibition Reservation Dialogue 2：Exhibition Marketing：Ext.erior Liaison Reading：Trade Show Preparation Timeline Practical Writing：Exhibition Soliciting Letter Exercises Unit 10 Booking a Stand Background and Direction Dialogue 1：Booking a Stand Dialogue 2：Cancellation of Participation Reading：ParticiF，atkng Fairs and Exhibitions Practical Writing：Exhibitor Pre.registration Form Exercises Unit 11 Booth Installation and Dismantlement Background and Direction Dialogue 1：Setting up the Booth Dialogue 2：Dismantling a Stand Reading：Standout Booth Design Practical Writing：Exhibition Agenda Exercises Unit 12 Exhibition Logistics Background and D~ection Dialogue 1：Negotiating the Pacldng of Exhibits Dialogue 2：Negotiating Storage and Transportation Reading：Exhibits rransportation&Customs Declaration Practical Writing：Notice of Forwarding Instruction Exercises Unit 13 Exhibition Reception Background and Direction Dialogue l：Price Negotiation at the Booth Dialogue 2：Communication at the Booth Reading：Capturing the Right Trade Show Visitor Practical Writing：了rade Fair Price List Exercises Unit 14 Post.exhibition Research and Analysis Background and Direction Dialogue 1：Analyzing the Results of the Exhibition Dialogue 2：Discussing about Exhibition Results Reading：When and How to Evaluate Events Practical Writing：Exhibition Working Hours Exercises Keys to Exercises Appendix 1 Terminology for Exhibitions Appendix 2 Sample Writing Appendix 3 FAQ（Frequent Asked Questions）about Trade Show 參考書目
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