Unit 1 Introduction to China's MICE Industry中國會展業(yè)概況
Lesson 1 Yesterday and Today 歷史和現狀
Lesson 2 Introduction to the Features, and Growth Trend 特點和發(fā)展趨勢簡介
Unit 2 Exhibition and Conference Centers in China中國的會展中心
Lesson 1 Size and Location of Exhibition Centers會展中心的位置與面積
Lesson 2 Space Size and Location展臺位置與面積
Unit 3 Preparing for the Exhibition會展籌備
Lesson 1 Preparations By the Host組展方的策劃與準備
Lesson 2 Preparations by the Exhibitors參展方準備工作
Unit 4 Participation in an Exhibition參展
Lesson 1 Decorating: Stand Construction and Reception布展:展臺搭建和接待
Lesson 2 Promotion of Exhibits, Services Provided, Delegations展品推介、會展期間服務及組團參展
Lesson 3 Emergencies during the Exhibition會展期間突發(fā)情況
Unit 5 Cancellation and Move-out 退展和撤展
Lesson 1 Cancellation of Exhibit Registration取消預定展位
Lesson 2 Move-out撤展
Unit 6 Post-conference Tour 會后游
Unit 7 Exhibition and Conference Strategies會展策略
Lesson 1 Organizers' Strategies組展方的策略
Lesson 2 Exhibitors' Strategies參展商的策略
參考答案
參考文獻