英語(yǔ)是經(jīng)濟(jì)管理領(lǐng)域里各個(gè)專業(yè)的重要工具，在網(wǎng)絡(luò)時(shí)代里，更是如此。學(xué)習(xí)專業(yè)英語(yǔ)時(shí)，一定要告別公共英語(yǔ)學(xué)習(xí)的各種課本，專攻專業(yè)書籍。閱讀專業(yè)書籍是學(xué)生到達(dá)自如英語(yǔ)境地之前的最后一個(gè)艱難臺(tái)階。《經(jīng)濟(jì)管理專業(yè)英語(yǔ)（第4版）》的課文分為14個(gè)部分，每部分都配選了閱讀材料，并附有學(xué)習(xí)提示（suggestions for Further Study）和思考題?！督?jīng)濟(jì)管理專業(yè)英語(yǔ)（第4版）》課文內(nèi)容涉及微觀經(jīng)濟(jì)學(xué)、宏觀經(jīng)濟(jì)學(xué)、決策統(tǒng)計(jì)分析、管理信息系統(tǒng)、運(yùn)營(yíng)管理學(xué)、市場(chǎng)營(yíng)銷學(xué)、財(cái)務(wù)管理、組織行為學(xué)、財(cái)務(wù)會(huì)計(jì)、貨幣銀行學(xué)、戰(zhàn)略管理學(xué)、國(guó)際經(jīng)濟(jì)學(xué)、國(guó)際市場(chǎng)營(yíng)銷學(xué)和國(guó)際商業(yè)學(xué)?！督?jīng)濟(jì)管理專業(yè)英語(yǔ)（第4版）》的學(xué)習(xí)提示部分十分實(shí)用，考慮了專業(yè)英語(yǔ)的教學(xué)以及未來的應(yīng)用，內(nèi)容包括學(xué)習(xí)方法概說、新單詞記憶、讀、聽、寫、說、寫作精要、語(yǔ)感、業(yè)務(wù)信函、注釋格式、參考文獻(xiàn)格式、個(gè)人簡(jiǎn)歷格式、便箋格式以及翻譯要?jiǎng)t?！督?jīng)濟(jì)管理專業(yè)英語(yǔ)（第4版）》在全書14個(gè)部分里，隨課文內(nèi)容和學(xué)習(xí)提示設(shè)計(jì)了思考題，目的是把經(jīng)濟(jì)管理專業(yè)英語(yǔ)的教學(xué)引向深處。各部分的思考題均分為兩組，一組是針對(duì)專業(yè)學(xué)習(xí)的，讓學(xué)生去尋找專業(yè)理論深處的答案；另一組是針對(duì)英語(yǔ)學(xué)習(xí)的，引導(dǎo)學(xué)生跟隨書中的學(xué)習(xí)提示，討論英語(yǔ)學(xué)習(xí)深處的內(nèi)容?！督?jīng)濟(jì)管理專業(yè)英語(yǔ)（第4版）》展示了一個(gè)成熟的和廣義的經(jīng)濟(jì)管理專業(yè)英語(yǔ)教學(xué)體系，并引導(dǎo)教學(xué)融入現(xiàn)實(shí)世界。
作者簡(jiǎn)介
暫缺《經(jīng)濟(jì)管理專業(yè)英語(yǔ)（第四版）》作者簡(jiǎn)介
圖書目錄
PART ONE MICROECONOMICS The Concept of Utility How Markets Function PART TWO MACROECONOMICS Outlays and Components of Demand Maeroeconomic Policy PART THREE STATISTICAL ANALYSIS FOR DECISION MAKING Why Sample Basic Concepts of Hypothesis Testing PART FOUR MANAGEMENT INFORMATION SYSTEM Hotel Computer Applications Word Processing PART FIVE OPERATIONS MANAGEMENT Order Processing Bring Design into the Business PART SIX MARKETING Pulling and Pushing Marketing Strategies in a Market-Oriented System The Many Faces of Personal Selling PART SEVEN MANAGERIAL FINANCE Motives for Using Debt Trade Credit PART EIGHT ORGANIZATIONAL BEHAVIOR What Is OBM? Areas of Application PART NINE FINANCIAL ACCOUNTING Elements of the Accounting Model Accounting Reports PART TEN MONEY AND BANKING Sources and Uses of Bank Funds Instruments of the Capital Market PART ELEVEN STRATEGIC MANAGEMENT Company Goals：Survival, Growth, Profitability Strategic Considerations for Multinational Firms PART TWELVE INTERNATIONAL ECONOMICS Free Markets and Growth New-World Realities and Competitiveness PART THIRTEEN INTERNATIONAL MARKETING Advertising Abroad-Creative Challenges Evaluating Alternatives for International Operations PART FOURTEEN INTERNATIONAL BUSINESS The International Rules of Commercial Policy Foreign Direct Investment APPENDIX A READINGS IN ECONOMICS AND MANAGEMENT The Objectives of Firms in Economics The Maximizing Principle in Economics An Introduction to the Theory of Economic Growth Taxation in Western Economics Application of Probability Concepts in Decision Making The Learning Organization The Goal of Financial Management Global Advertising Regulations Financial Intermediation: Assets and Liabilities Management in a Profit-Seeking Environment Qualitative Characteristics of Accounting Information The Rise of China's Joint Ventures in an Interdependent Global Economy History of the International Monetary System International Banking Trade Policy in Developing Countries APPENDIX B WORDS, PHRASES, AND TYPICAL EXPRESSIONS APPENDIX C SAMPLES OF GOOD SENTENCES APPENDIX D BUSINESS LETTERS APPENDIX E SAMPLES OF FOOTNOTES APPENDIX F SAMPLES OF BIBLIOGRAPHIES APPENDIX G RESUMtE APPENDIX H MEMORANDUM APPENDIX I TRANSLATION
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