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會展英語

會展英語

定 價:¥22.00

作 者: 雷兵,楊曉梅 主編
出版社: 東北財經(jīng)大學(xué)出版社
叢編項: 21世紀(jì)高職高專精品教材·會展專業(yè)
標(biāo) 簽: 高職高專

ISBN: 9787811225228 出版時間: 2009-01-01 包裝: 平裝
開本: 16開 頁數(shù): 171 字?jǐn)?shù):  

內(nèi)容簡介

  隨著中國社會經(jīng)濟的飛速發(fā)展,中國會展業(yè)以年均近20%_的速度遞增。作為一種新的經(jīng)濟現(xiàn)象和經(jīng)濟發(fā)展增長點,“會展經(jīng)濟”已經(jīng)引起了社會的廣泛重視。在中國,會展經(jīng)濟屬于朝陽產(chǎn)業(yè),但孕育著巨大的生機和潛力。會展業(yè)對人才的需求日益增長,對從業(yè)人員的要求也逐漸提高,不僅要求從業(yè)人員具備貿(mào)易、管理、法律法規(guī)等方面的知識和解決問題的能力,還要求他們具備較強的語言能力,包括外語的運用和溝通能力。根據(jù)中國會展業(yè)的發(fā)展現(xiàn)狀和趨勢以及會展業(yè)對人才的需求現(xiàn)狀和趨勢,我們編寫了這本《會展英語》。本教材的特點是:1.脈絡(luò)清晰,職業(yè)指向性明確。本教材的編寫,從情景對話人手,培養(yǎng)學(xué)生的英語聽說實際應(yīng)用能力。按會展行業(yè)工作流程的順序來設(shè)計編排內(nèi)容,涵蓋了會展業(yè)服務(wù)和管理的主要內(nèi)容。避免過于強調(diào)閱讀、詞匯、語法和翻譯的學(xué)習(xí),而是將職業(yè)技能的訓(xùn)練貫穿于英語學(xué)習(xí)中,使學(xué)習(xí)者感到明確的職業(yè)指向性。2.專業(yè)性和實用性強。在每個單元的導(dǎo)人部分,引入會展業(yè)相關(guān)服務(wù)和管理的關(guān)鍵工作術(shù)語和要領(lǐng);在案例對話學(xué)習(xí)中,設(shè)置具體的會話情景,并在內(nèi)容上融入對相關(guān)工作經(jīng)驗的交流和總結(jié),使教學(xué)與會展工作實踐對接,通過對話內(nèi)容,幫助學(xué)生掌握英語會話技巧,并學(xué)習(xí)相關(guān)會展工作經(jīng)驗和技能;課文的選擇是以特殊英語(ESP)為原則,將學(xué)生即將從事的專業(yè)與語言學(xué)習(xí)相結(jié)合,通過使用英語來掌握會展專業(yè)的基本技能,特別注重選材的專業(yè)性、實用性和新穎性。3.使用對象廣泛。本教材不僅可以作為中高等職業(yè)院校會展專業(yè)學(xué)生的教材,還可以作為有志從事會展工作的專業(yè)人士、管理人員、翻譯人員的參考資料。

作者簡介

暫缺《會展英語》作者簡介

圖書目錄

Unit 1 Preparation for Exhibition(展前)
Lesson One Brief Introduction to Conventions and Exhibitions
Section One:Lead in
Section Two:Speak and Act
Section Three:Intensive Reading
Section Four:Read More
Lesson Two Planning the Exhibition
Section One:Lead in
Section Two:Speak and Act
Section Three:Intensive Reading
Section Four:Read More
Lesson Three Exhibition Marketing
Section One:Lead in
Section Two:Speak and Act
Section Three:Intensive Reading
Section Four:Read More
Lesson Four Invitation
Section One:Lead in
Section Two:Speak and Act
Section Three:Intensive Reading
Section Four:Read More
Unit 2 At the Exhibition(展中)
Lesson One Receiving Clients
Section One:Lead in
Section Two:Speak and Act
Section ThFee:Intensive Reading
Section Four:Read More
Lesson Two Sales Presentation
Section One:Lead in
Section Two:Speak and Act
Section Three:Intensive Reading
Section Four:Read More
Lesson Three Business Negotiation
Section One:Lead in
Section Two:Speak and Act
Section Three:Intensive Reading
Section Four:Read More
Lesson Four Signing a Contract
Section One:Lead in
Section Two:Speak and Act
Section ThFee:Intensive Reading
Section Four:Read More
Lesson Five Organizing Activities
Section One:Lead in
Section Two:Speak and Act
Section Three:Intensive Reading
Section Four:Read More
Unit 3 Exhibition Follow-Up(展后)
Lesson One Follow-uD Businesses
Section One:Lead in
Section Two:Speak and Act
Section Three:Intensive Reading
Section Four:Read More
Lesson Two Exhibition Results Analysis
Section One:Lead in
Section Two:Speak and Act
Section Three:Intensive Reading
Section Four:Read More
Unit 4 Convention(會議)
Lesson One Booking a Meeting
Section One:kad in
Section Two:Speak and Act
Section Three:Intensive Reading
Section Four:Read More
Lesson Two Preparation for International Convention
Section One:Lead in
Section Two:Speak and Act
Section Three:Intensive Reading
Section FoLlr:Read More
Lesson Three Opening and Closing Ceremony
Section One:Lead in
Section Two:Speak and Act
Section Three:Intensive Reading
Section Four:Read More
Lesson Four Notice
Section One:Lead in
Section Two:Speak and Act
Section Three:Intensive Reading
Section Four:Read More
附錄1 主要國際會議、展覽行業(yè)組織
附錄2 會展詞匯與術(shù)語
主要參考文獻(xiàn)
練習(xí)參考答案

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