Unit 1 International Business Text A The Scope of International Business Text B International Trade Case Study：SOHO，a Better Choice 國(guó)際商務(wù)文化知識(shí)小貼士——美國(guó)商務(wù)文化介紹 Unit 2 InternationaI Finance Text A Visa Development in China Text B International Banking Case Study：Citigroup Regrets over Bond Coup 國(guó)際商務(wù)文化知識(shí)小貼士——英國(guó)商務(wù)文化介紹 Unit 3 Business Integrity Text A The Insurance Industry：Reprehensible---Price-fixing,Bid-rigging and Undisclesed Payments in the Insurance Industry Appear to Be Rife Text B The Leaky Corporation Case Study：WorldCom's Dishonest Report 國(guó)際商務(wù)文化知識(shí)小貼士——經(jīng)濟(jì)誠(chéng)信 Unit 4 Business Elite Text A Alan Greeuspan：the Most Powerful Guy Text B From Dorm to Dell Case Study：Lenovo?IBM? 國(guó)際商務(wù)文化知識(shí)小貼士——William.H.Gates Unit 5 E-Commerce Text A Cyberpromotion：Communicating with Customer Online Text B Why eBay Is Buying Skype Case Study：Why You Ought to Sell Your Presents 國(guó)際商務(wù)文化知識(shí)小貼士——美國(guó)企業(yè)信息化及電子商務(wù)的發(fā)展與現(xiàn)狀 Unit 6 Enterprise Management Text A McDonald Text B HP,Compaq Merger Fails to Rally US Tech Stocks Case Study：Downsizing 國(guó)際商務(wù)文化知識(shí)小貼士——麥當(dāng)勞的特許加盟和連鎖經(jīng)營(yíng)模式 Unit 7 Business Strategies Text A Chinese Business，Champ or Chump? Text B Pepsi Gets Street Smart Case Study：New United Motor Manufacturing,Inc. 國(guó)際商務(wù)文化知識(shí)小貼士——商務(wù)談判禮儀 Unit 8 Marketing and Promotion Text A Prospect of Cyberpromotion Text B Fast Fashion Shakes up American Retail Case Study：Promotion Moves of Vans 國(guó)際商務(wù)文化知識(shí)小貼士——德國(guó)商務(wù)習(xí)俗 Unit 9 Security and Insurance Text A Directors and Officers Insurance--the Price of Prominence Text B China's Stock Market Reforms Case Study：Bank of Tokyo-Mitsubishi Ltd. 國(guó)際商務(wù)文化知識(shí)小貼士——道瓊斯和納斯達(dá)克介紹 Unit 10 Employment and Staffing Text A Economic Downturn Gives Workers Opportunity to Try New Adventures Text B The Three-step Interview Process Case Study：Backing Top Athletes Fails to Lift Nike Stock 國(guó)際商務(wù)文化知識(shí)小貼士——加拿大商務(wù)習(xí)俗 Unit 11 Financial Accounting Text A Microfinance--Small Sums,Big Issue Text B Bookkeeping and Accounting Case Study：Starbucks in China 國(guó)際商務(wù)文化知識(shí)小貼士——日本商務(wù)習(xí)俗 Unit 12 TraveI Industry Text A China Ranks Fifth in World Tourism Text B China's Golden Week：A Luxury El Dorado Case Study：UNWTO and Microsoft to Boost Etourism for Development：Africa to Be Primary Target 國(guó)際商務(wù)文化知識(shí)小貼士——法國(guó)商務(wù)習(xí)俗 附錄A 練習(xí)參考答案 參考文獻(xiàn)
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