Chapter 1 Cultural Differences and Intercultural Communication Globalization and Intercultural Business Communication Understanding Culture Characteristics of Culture The Things Culture Does Dimensions of Culture Concepts about Cultural Differences and Intercultural Communication Communication Principles of Communication The Relationship of Communication and Culture Communication Barriers and Cultural Iceberg Potential Problems in Intercultural Communication Communication Competence Chapter 2 Universal Systems Economic Systems Political Systems Educational Systems Marriage， Family and Kinship Systems Social Hierarchies and Interaction Chapter 3 Cultural Values and Business Cultures Cultural Values Attitudes Belief and Religion Attribution， Perception and Communication Diverse Cultural Patterns Chapter 4 Cultural Shock Cultural Shock Short Visit Culture Shock The Most Common Stages of Cultural Shock Alleviating Cultural Shock (For Person) Alleviating Cultural Shock (For Company) Chapter 5 Verbal Communication The Relationship between Language and Culture Thought Language Diversity Vocabulary Equivalence Translation Problems Host Language High-Context and Low-Context Language Linear and Nonlinear Language Parables and Proverbs Slang and Other Informal Language Conversation Taboos Chapter 6 Nonverbal Communication The Importance of Nonverbal Communication The Relationship Between Verbal and Nonverbal Communication Paralanguage/ Metacommunication Facial Expression Eye Contact (Oculesics) Gestures Posture and Stance Proxemics Haptics Chromatics Chronemics Oifactics Silence Chapter 7 Written Communication Patterns International English Guidelines for Written Communication Writing Skills Writing Tone and Style Parts of Business Letters Letter Formats R6sum6 and Job-Search Information Facsimiles(Faxes) Electronic Mail(E-Mail) Chapter 8 Global Etiquette，Business and Social Customs Making Appointments，Greeting，Invitation Customs Business Card Exchange Customs Gift Giving Customs Bribery Appearance and Dress Verbal Expression Customs Electronic Communication Etiquette CIffice Customs Holiday Greetings and Customs Air Travel Etiquette Dining and Tipping Practices Humor，Superstitions and Taboos Chapter 9 International Negotiation Process and Strategies Cross-Cultural Negotiation ConsideratiOns Variables Affecting Intercultural Negotiations Intercultural Negotiation Models Defining the Process Strategies Intercultural Negotiation Guidelines Stereotypes that Affect Intercultural Negotiations Chapter 10 Intercultural Management Corporate Culture Corporate Culture and Intercultural Communication The Multinational Corporation：Communication and Management Implications of Cultural Aspects of Business Structures for Communication The Multinational Business Context Cultural Conflicts in the Workforee Conflict Managing The Cross-Cultural Tcam Chapter 11 Marketing Across Cultures What is Marketing Across Cultures28S Marketing and Communication Breakdown The Cultural Environment The Global Consumers Product’S Adaptation and Culture Language，Design and Brand Name Advertising Basic Steps To Global Marketing International Website Marketing Chapter 12Intercultural Business Behavior United States of America Japan Germany South Korea Russia United Kingdom France Australia Saudi Arabia References
鄂公網(wǎng)安備 42010302001612號(hào) 