商務(wù)英語(yǔ)綜合教程

Part I Various Types of Business Organizations
　Chapter 1 The Sole Trader
　Chapter 2 Partnership
　Chapter 3 A Limited Company
　Chapter 4 A Public Company
　Chapter 5 Company Organization
　Chapter 6 Types of Competition
Part Ⅱ International Economics
　Chapter 7 Economics
　Chapter 8 The Market Economy
　Chapter 9 The Balance Sheet
　Chapter 10 Income Statement
　Chapter 11 Analyzing Financial Ratios
　Chapter 12 The Foreign Exchange Rate
　Chapter 13 Foreign Exchange Risk
　Chapter 14 Functions of the Foreign Exchange Market
Part Ⅲ Marketing
　Chapter 15 Market Research
　Chapter 16 What is Marketing
　Chapter 17 The Marketing Mix
　Chapter 18 Promotional Mix
　Chapter 19 Retailing
　Chapter 20 Wholesaling
Part Ⅳ International Trade
　Chapter 21 International Trade
　Chapter 22 The Advantages of International Trade
　Chapter 23 Changes in the Patterns of International Trade
　Chapter 24 Forms of International Business
　Chapter 25 Types and Management Systems of Joint Venture
　Chapter 26 Some Methods for Selling Know—how
　Chapter 27 International Commercial Payments
　Chapter 28 Export Documentation
　Chapter 29 Some Understanding of Countertrade
　Chapter 30 Nontariff Barriers to Trade