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商務交際

商務交際

定 價:¥22.90

作 者: 徐小貞
出版社: 外語教學與研究出版社
叢編項: 高職高專商務英語實踐系列教材
標 簽: 內(nèi)貿(mào)理論方法

ISBN: 9787560066233 出版時間: 2007-06-01 包裝: 平裝
開本: 16開 頁數(shù): 242 字數(shù):  

內(nèi)容簡介

  “高職高專商務英語實踐系列教材”以全新的視角實踐了商務與英語一體化、教學與評估一體化的教學理念,是一套具有國際視野和中國特色的教材。本教材充分體現(xiàn)了高職高專商務英語專業(yè)“以實踐為核心,以英語為主線,以商務為背景”的教學模式,引入多元教學評估體系,全英文編寫,重點培養(yǎng)學生的商務實踐能力?!渡虅战浑H》是融理論知識、溝通技巧、案例分析與現(xiàn)場模擬為一體的教材,有如下特點:獨創(chuàng)性:首次將交際口語、溝通的理論技巧及溝通中的跨文化差異三者緊密結(jié)合,并系統(tǒng)講述了非言語交際形式,培養(yǎng)學生在不同商務情景下守成各種交際任務的綜合技巧??茖W性:結(jié)構(gòu)設計合理,單元內(nèi)部模塊分明,訓練目標清晰;采用單元評估的形成性考核試試教學和評估有機結(jié)合。靈活性:各單元相對獨立,活動形式豐富多樣。

作者簡介

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圖書目錄

Unit1 Reception
Learning Objectives
Snapshot
A. Making Reservations
B. Making Introductions
C. Starting and Encouraging Small Talks
D. Inviting
E. Entertaining Visitors
Assessment
Unit 2 Telephone Calls
Learning 0bjectives
Snapshot
A. Preparation for a Call
B. The Beginning of a Call
C. The Middle of a Call
D. The End ofa Call
E. Leaving and Taking Messages
Assessment
Unit 3 Meetings
Learning Objectives
Snapshot
A. Preparing for a Meeting
B. Opening a Meeting
C. During a Meeting
D. Ending a Meeting
Assessment
Unit 4 Orai Presentation
Learning Objectives
Snapshot
A. Preparation
B。Introduction of the Presentation
C. Body of the Presentation
D. End of the Presentation
E. Using Visual Aids
Assessment
Unit 5 Neaotiations
Learning Objectives
Snapshot
A. Preparing for Negotiations
B. Opening a Negotiation
C. Managing Conflict
D. Bargaining and Making Concessions
E. Closing a Negotiation
Assessment
Unit 6 Complaints
Learning Objectives
Snapshot
A. Preparing for Making a Complaint
B. Making a Complaint
C. Receiving a Complaint
D. Solving a Complaint
Assessment
Unit 7 Employment Communication
Learning Objectives
Snapshot
A. Analyzing Yourself
B. Analyzing Job Advertisements
C. Interviews
Assessment
Unit8 NonverbaI Communication
Learning Objectives
Snapshot
A. Facial Expressions
B. Gestures
C. Postures
D. Space
E. Voice Quality
Assessment
Appendix Ⅰ
Appendix Ⅱ
Appendix Ⅲ
Appendix Ⅳ

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