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內容簡介

　　《當代國際商務英語閱讀》的特點是：學生通過閱讀，可以提高國際商務英語的語言能力和閱讀能力，同時又學到國際商務基本知識?！懂敶鷩H商務英語閱讀》共有16章，包括國際商務的主要領域。如國際貿易、國際營銷、對外直接投資、世界貿易組織、經(jīng)濟全球化等。每章有背景知識介紹、兩篇課文、生詞表、詳細的課文注釋和練習及練習參考答案。

作者簡介

　　翁鳳翔，男，上海海事大學外國語學院副教授、國際商務英語翻譯碩士生導師，國際商務英語學科帶頭人，國際商務英語證書考試注冊考官。1993年9月至1995年9月在中英浦東高級國際商務英語培訓中心（SBET）與英方專家合作進行國際商務英語教學與研究，在英國做訪問學者期間（2002．9-2003．9），任英國中央英格蘭大學商學院客座教授，曾訪問劍橋大學考試委員會，與英國專家合作進行國際商務英語教學以及商務英語測試課題研究。

圖書目錄

Chapter1 General View of International Business
Background Knowledge
1.1 WTO
1.2 Globalization
Chapter2 International Business Law
Background Knowledge
2.1 Elements of International Contract
2.2 International Trade Regulation
Chapter3 Economic Integration
Background Knowledge
3.1 The European Union
3.2 North American Free Trade Agreement (NAFTA)
Chapter4 International Trade
Background Knowledge
4.1 International Commercial Terms
4.2 Service in International Trade
Chapter5 International Logistics
Background Knowledge
5.1 International Supply Chain
5.2 Warehouse and Inventory Control
Chapter6 International Payments
Background Knowledge
6.1 Letter of Credit
6.2 Collection
Chapter7 International Finance
Background Knowledge
7.1 Foreign Exchange and Its Transactions
7.2 Securities and Stocks
Chapter8 International Marketing
Background Knowledge
8.1 Marketing Research
8.2 Product Policy--What Is Product Planning?
Chapter9 International Accounting and Taxation
Background Knowledge
9.1 Accounting Standardization
9.2 International Taxation
Chapter10 International Human Resource Management
Background Knowledge
10.1 Managing Managers
10.2 International Labor Relations
Chapter11 Foreign Direct Investment
Background Knowledge
11.1 Foreign Direct Investment
11.2 Costs and Benefits of FDI to the Nation-State
Chapter12 International Business Environment
Background Knowledge
12.1 The Technological and Competitive Environment
12.2 The Global Social and Economic Environment
Chapter13 Culture and International Business
Background Knowledge
13.1 Elements of Culture
13.2 Cultural Differences in International Business
Chapter14 E-commerce
Background Knowledge
14.1 What is E-commerce7
14.2 On-line Auction Business
Chapter15 International Business Organizations
Background Knowledge
15.1 International Chamber of Commerce
15.2 International Standard Organization
Chapter16 China's International Business
Background Knowledge
16.1 China's Conditions in International Business
16.2 The Prospect of China's International Business
Key to Exercises