營(yíng)銷管理與戰(zhàn)略（雙語(yǔ)教學(xué)版）

　　“直正的市場(chǎng)營(yíng)銷是一門管理哲學(xué)，它認(rèn)識(shí)到只有比競(jìng)爭(zhēng)對(duì)手更有效地滿足顧客當(dāng)前和未來(lái)的需要，企業(yè)的成功才可持續(xù)?！北緯髡弑说谩ざ嘁翣柺鞘袌?chǎng)營(yíng)銷管理與戰(zhàn)略教學(xué)與研究方而后 國(guó)際知只爭(zhēng)朝夕專家、華威大學(xué)商學(xué)院的市場(chǎng)營(yíng)銷和戰(zhàn)略管理教授。同時(shí)也擔(dān)任多家世界級(jí)大企業(yè)的高級(jí)營(yíng)銷顧問(wèn)。本書一氣呵成，內(nèi)容精辟、實(shí)用；文字簡(jiǎn)略、流暢。三位專家、教師進(jìn)一步對(duì)重點(diǎn)、難點(diǎn)和部分詞匯做了必要的翻譯和注釋，這一新的出版形式能更好地滿足雙語(yǔ)教學(xué)的需要。作者簡(jiǎn)介Peter Doyle is internationally recognized for his teaching and research in marketing and strategy. He is professor of Marketing and Strategic Management at the University of Warwick Business School’s MBA programme and executive courses. Previously he has held Positions at INSEAD， London Business School， Bradford University， Stanford and University of Hawaii.Peter Dole has run executive programmes for senior managers throughout Europe， the USA， South America and the Far East. He has been voted ‘Outstanding Teacher’ on numerous university and corporate courses. In addition he has published five books and over on hundred articles in professional journals. He has a First Class Honours degree from the University of Manchester and an MBA and a phD from Camegie-Mellon University， USA. His Research Society and the Best Paper Award of the American Marketing Association and the Europen Marketing Academy.

　　本書提供作譯者介紹Peter Doyle is internationally recognized for his teaching and research in marketing and strategy. He is Professor of Marketing and Strategic Management at the University of Warwick BusinessSchool，wherehealso directed the School's MBA programme and executive courses. Previously he has held positions at INSEAD， London Business School， Bradford University， Stanford and University of Hawaii. .He has acted as consultant to many top intern...