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旅游經(jīng)濟(jì)學(xué)(高等學(xué)校十一五規(guī)劃雙語教材)

旅游經(jīng)濟(jì)學(xué)(高等學(xué)校十一五規(guī)劃雙語教材)

定 價(jià):¥28.00

作 者: 徐松、李金鵬
出版社: 合肥工業(yè)大學(xué)出版社
叢編項(xiàng):
標(biāo) 簽: 旅游經(jīng)濟(jì)理論

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ISBN: 9787810934206 出版時(shí)間: 2006-08-01 包裝: 平裝
開本: 16開 頁(yè)數(shù): 351 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  旅游經(jīng)濟(jì)學(xué)以市場(chǎng)經(jīng)濟(jì)理論為指導(dǎo),運(yùn)用西方經(jīng)濟(jì)學(xué)、管理學(xué)和旅游學(xué)等多科知識(shí)和方法,全面闡述了旅游經(jīng)濟(jì)學(xué)的基本理論和方法。全書共有14章,主要介紹旅游的基本知識(shí)、旅游者和旅游的特征、旅游產(chǎn)品;旅游的發(fā)展脈絡(luò);旅游的動(dòng)機(jī)和影響旅游的各種因素;旅游資源的特點(diǎn)及旅游資源理論;比較優(yōu)勢(shì)、偏好重疊、規(guī)模經(jīng)濟(jì)、產(chǎn)品差異、競(jìng)爭(zhēng)和創(chuàng)新、相互依存、經(jīng)濟(jì)一體化和博弈等旅游理論;旅游需求和旅游供給;旅游企業(yè)的目標(biāo)和管理模式;旅游業(yè)的競(jìng)爭(zhēng)、反競(jìng)爭(zhēng)和進(jìn)入方式;旅游業(yè)的經(jīng)濟(jì)影響、社會(huì)影響以及文化影響和環(huán)境影響旅游的關(guān)聯(lián)效應(yīng)和北數(shù)效應(yīng);旅游營(yíng)銷周戎模型;網(wǎng)絡(luò)對(duì)旅游業(yè)不同環(huán)節(jié)的作用和影響;各國(guó)對(duì)國(guó)際旅游業(yè)采取的管理政策和措施等。全書融理論與實(shí)踐于一體,既有定性理論分析,又有定量實(shí)證檢驗(yàn),同時(shí)也具有較強(qiáng)的時(shí)代性和參考價(jià)值,書后的附錄更是研究旅游經(jīng)濟(jì)學(xué)必不可少的參考內(nèi)容。

作者簡(jiǎn)介

暫缺《旅游經(jīng)濟(jì)學(xué)(高等學(xué)校十一五規(guī)劃雙語教材)》作者簡(jiǎn)介

圖書目錄

Chapter 1 The Basic Knowledge of Tourism
Reading Material: World Tourism Organization Changes Its Abbreviation to UNWTO
Chapter 2 The History of Tourism
Reading Material: International Tourism Obtains Its Best Results in 20 Years
Chapter 3 Tourism Psychology
Reading Material: Global Code of Ethics Keeps Growing in Importance
Chapter 4 Tourism Resources
Reading Material: Asian Destinations on the Rise in World Tourism Ranking
Chapter 5 The Theories of Tourism
Reading Material: Dynamics of Travel and Tourism
Chapter 6 Tourism Demand
Reading Material: High Oil Prices Yet to Impact on Tourism
Chapter 7 Tourism Supply
Reading Material: Travel and Tourism in China in 2004
Chapter 8 Tourism Enterprises
Reading Material: The World's Biggest Industry Ever But Poorly Managed for the Environment
Chapter 9 Tourism Competition
Reoding Material- New Trovel & Tourism Competitiveness Statistics
Chapter 10 The Impact of International Tourism
Reading Material: Sustainoble Tourism-- Eliminating Poverty(STeEP)
Chapter 11 Tourism Multipliers
Reading Moterial: MGM2 ond MITEIM Model
Chapter 12 Tourism Marketing
Reading Material: International Tourism in 2005
Chapter 13 Tourism and the Internet
Reading Material: Tourism in China
Chapter 14 Tourism Regulation and Policy
Reading Moterial. Tourism 2020 Vision
Appendix A International Tourism Arrivals by Country of Destinatio
Appendix B International Tourism Receipts(US)
Appendix C Tourism Competitiveness of the Whole World(2004)
Appendix D China Tourism Statistics
Glossary

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