Chapter 1 Section A American Government,s Role in the Economy 美國(guó)政府在經(jīng)濟(jì)中的作用 Section B The Economy Of the Euro Area 歐元區(qū)經(jīng)濟(jì) Chapter 2 Section A Foreign Commodity Trade 對(duì)外商品貿(mào)易 Section B Progress on Trade will Help Developing Countries 貿(mào)易進(jìn)步將幫助發(fā)展中國(guó)家 Chapter 3 Section A Incentives-based Competition for FDI 基于刺激的吸引外國(guó)直接投資競(jìng)爭(zhēng) Section B Incentive Competition 刺激競(jìng)爭(zhēng) Chapter 4 Section A Multinational Corporations 跨國(guó)公司 Section B Opportunities and Risks 國(guó)際貿(mào)易中的機(jī)遇與風(fēng)險(xiǎn) Chapter 5 Section A International Monetary System in 1972—1999 1972—1999的國(guó)際貨幣體系 Section B Win win Or Wait? 是坐以待斃還是邁向雙贏? Chapter 6 Section A Characterization Of E-Commerce Traffic 電子商務(wù)交易 SectionB The Basic Business System of E—commerce 電子商務(wù)的基本商業(yè)體系 Chapter 7 SectionA How Ethical Audking Can Help Company Compete More Effectively at An International Level 如何通過(guò)倫理審計(jì)提高企業(yè)在國(guó)際領(lǐng)域中的競(jìng)爭(zhēng)性 Section B Multinational Companies Adjust Strategies tO China 跨國(guó)公司對(duì)中國(guó)的戰(zhàn)略調(diào)整 Chapter 8 Section A Intellectual Property 知識(shí)產(chǎn)權(quán) SectionB Copyright Protection in Britain 英國(guó)的版權(quán)保護(hù) Chapter 9 SectionA Alleviating Poverty by Sustaining Energy Development 通過(guò)能源的可持續(xù)發(fā)展來(lái)減少貧困 SectionB Sustainable Development and TechnOlogical Progress 可持續(xù)發(fā)展與技術(shù)進(jìn)步 Chapter 10 Section A Understanding the WTO:the Agreements 理解世界貿(mào)易組織的有關(guān)協(xié)議 Section B Steel’s Deal 鋼鐵交易 Chapter 11 Section A LaborExport as Government POlicy:The Case Of the Philippines 勞務(wù)輸出乃國(guó)策:菲律賓例析 SectionB WhO Prohts from the Brain Drain? 智囊流失誰(shuí)受益? Chapter 12 Section A Introduction to Logistics 物流導(dǎo)論 SectionB The Global Logistics Environment 國(guó)際物流環(huán)境 Chapter 13 Section A The Best Global Brands 全球最佳品牌 Section B Succeeding ln Global Branding: A Balancing Act 品牌全球化的成功秘訣“采取全方位的平衡措施” Chapter 14 Section A International Competitive Bidding 國(guó)際競(jìng)爭(zhēng)性招標(biāo) SectionB MethodS of Procurement 采購(gòu)方式 Chapter 15 Section A The Universal Principles of Business EthiCS 商業(yè)道德的通用準(zhǔn)則 Section B The Fundamental PrincipleS of Business Ethics 商業(yè)道德的基本準(zhǔn)則 Chapter 16 SectionA Human Resouree Management 人力資源管理 SectionB Toyota’s SelectiOn System 豐田公司的雇員選拔系統(tǒng) Chapter 17 SectiOnA Corporate Governance in China(I) 中國(guó)公司治理(I) SeetionB Corporate Governance in China(Ⅱ) 中國(guó)公司治理(11) Chapter 18 Section A Corporate Culture/Organizational Culture: Understanding and Assessment 企業(yè)文化:了解及評(píng)價(jià) Section B Making Work Fun:An lmportant Role for Managers 使工作有意思:經(jīng)理們的重要職責(zé) Chapter 19 Section A Insurer Ownership and Operational Structure 保險(xiǎn)公司的所有權(quán)形式及其業(yè)務(wù)結(jié)構(gòu) Section B To Backstop Cost of Covering Future Teriorist Attacks 為今后的恐怖襲擊險(xiǎn)提供財(cái)政支持