1 Elexible Island Fairs 2 Furniture,F(xiàn)ashion,F(xiàn)unding 3 Strategic Trade-Fair Selection:SMEs Must Choose Carefully 4 Conveying the Message 5 Puetrto Rico Fulfils the Meeting Promise 6 Techniques for Enhancing the Bottomline 7 Seville Entertains 8 Guerrilla Space Selection 9 How to Win with Union Labor 10 Reality-Check 10 Trends Shaping the Exhibition Industry Today 11 7 Great Conference Strategies 12 To Sponsor or Not to Sponsor? 13 Setting Up at the Show with No Hassles,in Record Time 14 Trade Show Peak Performance 15 Internet Strategies for Better Exhibiting 16 Handouts and Giveaways That Get You Business 17 Education:Our Cornerstone! 18 Model Participation Contract 附錄一 國(guó)際展覽專業(yè)術(shù)語 附錄二 國(guó)際展覽專業(yè)網(wǎng)站集粹 參考文獻(xiàn)