市場(chǎng)營(yíng)銷(xiāo)管理：英文版

SECTION 1 Essentials of Marketing Management
PART Introduction
Chapter 1 Strategic Planning and the Marketing Management Process
PART B Marketing ,Research,and Understanding the Target Market
Chapter 2 Marketing Decision Support Systems and Marketing Research
Chapter 3 Consumer Behavior
Chapter 4 Organizational Buyer Behavior
Chapter 5 Market Segmentation
PART C The Marketing Mix
Chapter 6 Product Stestegy
Chapter 7 New Prodrct Planning and Development
Chapter 8 Promotion Strategy:Advertising and Sales Promotion
Chapter 9 Promotion Stratigy:Presonal Selling
Chapter 10 Distribution Strategy
Chapter 11 Pricing Strategy
PART D Marketing in SpecialFielks
Chapter 12 The Marketing of Services
Chapter 13 Global Markiting
PART E Marketing Response to a Changing Cociety
Chapter 14 Marketing Managememnt:Social and Ethical Dimensions