國(guó)際商展美語(yǔ)

叢書(shū)序 行銷(xiāo)國(guó)際，無(wú)限商機(jī) 第一篇 參展 CHAPTER 1 To Attend the Show 1.1 Reserving a Space in a Trade Show 1.2 Checking the Cost of Attendance 1.3 Arranging Shipping for the Display 1.4 Arranging Travel CHAPTER 2 Before the Show 2.1 Making an Attractive Display 2.2 Setting up the Display/Networking with Exhibitors 2.3 Hiring a Local Interpreter 2.4 Looking for a Foreign Agent CHAPTER 3 Miscellaneous 3.1 Cancellation of Attendance to the Show 3.2 Proposing a Shared Booth 3.3 First Day of Show_General Conduct 3.4 Collecting Information on Overseas Markets 第二篇 展覽會(huì)現(xiàn)場(chǎng) CHAPTER 4 Computer Hardware/Software 4.1 Introduction of Product/People 4.2 Asking and Handling Questions 4.3 Sales Presentation/Demonstration 4.4 Buyer Response 4.5 Price Negotiations CHAPTER 5 Toys 5.1 Introduction of Product/People 5.2 Asking and Handling Questions 5.3 Sales Presentation/Demonstration 5.4 Buyer Response 5.5 Price Negotiations CHAPTER 6 Media Production_Televisions,Video Games,Music 6.1 Introduction of Product/People 6.2 Asking and Handling Questions 6.3 Sales Presentation/Demonstration 6.4 Buyer Response 6.5 Price Negotiations CHAPTER 7 Sports Equiqment 7.1 Introduction of Product/people 7.2 Asking and Hanling Questions
7.3 Sales Presentation/Demonstration 7.4 Buyer Response 7.5 Price Negotiations CHAPTER 8 High Tech 8.1 Introduction of Product/People 8.2 Asking and Handling Questions 8.3 Sales Presentation/Demonstration 8.4 Buyer Response 8.5 Price Negotiations 第三篇 成果驗(yàn)收 CHAPTER 9 After the Show 9.1 Last Day of Show_Follow-Up 9.2 After the Show_Tearing down 9.3 Checking out_Thanking the Appropriate People 9.4 AFter Hours CHAPTER 10 Follow-UP 10.1 Telephone Follow-Up 10.2 Written Follow-Up 10.3 Follow-Up Visit 10.4 Analyzing the Productivity of the Show 第四篇 國(guó)際商品展顧問(wèn)